E-Commerce 2010 (6th Edition) [Hardcover]

Kenneth Laudon (Author), Carol Guercio Traver (Author)

Book Description

ISBN-10: 0136100570 | ISBN-13: 978-0136100577 | Publication Date: November 21, 2009 | Edition: 6

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce

MARKET: For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

Product Details

• Hardcover: 912 pages
• Publisher: Prentice Hall; 6 edition (November 21, 2009)
• Language: English
• ISBN-10: 0136100570
• ISBN-13: 978-0136100577
• Product Dimensions: 10.1 x 8.2 x 1.5 inches
• Shipping Weight: 4.5 pounds
• Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #66,875 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars A very relevant and enjoyable college textbook, April 21, 2010

By 

J. A. Huggins (Tucson, AZ USA) - See all my reviews
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This review is from: E-Commerce 2010 (6th Edition) (Hardcover)

It seems rare that one can find a graduate-level college textbook that is up-to-date as this textbook is (as of this review date). The authors give great examples to support the material presented and provide more than enough material from which to gather one's thoughts to begin a research paper. What's more is that this textbook is actually an enjoyable read. So much so that I have begun to read chapters that were not assigned from my university simply because it's great reading. Many other authors could use this book as a superior reference guide on how to keep even technical material interesting. Great job. I only wish that these authors could write all the textbooks I am required to read for my MS in Information Technology degree program.

1 of 1 people found the following review helpful:

5.0 out of 5 stars This is a great resource for e-commerce, March 4, 2011

By 

Natalya - See all my reviews

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This review is from: E-Commerce 2010 (6th Edition) (Hardcover)

This is a great book. I bought it for work and found it very helpful. the information is very current. the book is written very well in an easy to follow language and format. I recommend it to anyone who is interested in learning more about eCommerce for work or school.

1 of 1 people found the following review helpful:

5.0 out of 5 stars E-Commerce 2010 (6th Edition), October 6, 2010

By 

Phd Student - See all my reviews

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This review is from: E-Commerce 2010 (6th Edition) (Hardcover)

Well written text. Excellent for graduate students and professionals. Case studies are current and are an appropriate learning tool.