E-Commerce 2012 (8th Edition) [Hardcover]

Kenneth Laudon (Author), Carol Guercio Traver (Author)

Book Description

Publication Date: November 26, 2011 | ISBN-10: 0138018812 | ISBN-13: 978-0138018818 | Edition: 8

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Product Details

• Hardcover: 912 pages
• Publisher: Prentice Hall; 8 edition (November 26, 2011)
• Language: English
• ISBN-10: 0138018812
• ISBN-13: 978-0138018818
• Product Dimensions: 10.3 x 8.3 x 1.5 inches
• Shipping Weight: 3.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #256,431 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars Great book for college!, November 25, 2011

By 

Donald Hsu (NYC, United States) - See all my reviews

This review is from: E-Commerce 2012 (8th Edition) (Hardcover)

I have used this book for a course at the undergraduate level, titled "Global Electronic Commerce (GEC)".

This book has in-depth coverage of the technical terms, infrastructure, and case studies. I like the way authored presented E-commerce as business, technology and society.

The "Insight on Society" is a quick read to understand companies and issues such as Foursquare, Smartphone Security, Who is on your website? The payment methods were covered in details. If you teach MBA class, this book is excellent.

Most Americans use Google FaceBook and YouTube (GFY), but never paid anything. GFY is not E-Commerce. It is a hard concept to teach the young people today. Amazon, Priceline, Expedia, JetBlue are the E-Commerce success stories.

The only drawback of this book, is the lack of coverage of successful GEC firms. What I did is to ask students to do research on European discount airlines: Ryanair, EasyJet, AirBerlin, etc. They are doing this as their final project in teams. Students love this book and enjoy the course.

The next step is to start a website, and sell to the 6.2 billion potential customers in the world!!!

1 of 1 people found the following review helpful:

5.0 out of 5 stars Comprehensive and very current, November 25, 2011

By 

Ralph - See all my reviews

This review is from: E-Commerce 2012 (8th Edition) (Hardcover)

If you want to learn about e-commerce, this is a great book. It is not a how-to book, but gives you a comprehensive overview about the basic fundamentals of e-commerce. It is up to date, with alot of current data and information. Most of the chapters have a table at the beginning about what's new or important trends for 2011-2012, which is helpful. For a textbook, it is very readable -- there are case studies at the beginning and end of each chapter, and also shorter ones within the chapters that are like magazine articles and very interesting to read.