Customer Reviews

E-Commerce BASICS, Second Edition (South-Western Computer Education)

5 star:		(1)
4 star:		(2)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

I am extremely disappointed, perhaps this is the reason that retail book stores are still in business. Had I had the chance to thumb through the book, I would have never purchased it. It is a condescending primitive level intro to the web and commerce on the web. It is not for marketing professionals nor professionals of any kind. Probably high school kids would be offended as well. The audience is people who have never even surfed! I think that this would be a good intro for the computer-illiterate who is looking for basic information. The real problem is that it was not advertised nor reviewed in that light.

Although extremely comprehensive, this book is not for the marketing professional. It is an excellent summary of all the web has to offer, and highlights a number of not-so-well-known url's that are a great resource for individuals setting up a small e-commerce website.

Although the book had the same ISBN, it was a review copy, and was somewhat different than everyone else. Although, it was at a great price, I wish I'd known it was a "Instructors Review Copy," I may not have purchased it. My teacher was very skeptical about letting me use it in class. She thought it had all the answers. The condition was new, no markings, tears or missing pages.

This is a very good entry level text in the field of E-commerce. The biggest disadvantage is that it was published in 2002. The assignments in the spiral-bound text are out of date with the currrent web sites it references in its assignments and exercises.

I read one of the reviews for this and the person indicated that they were very disappointed. I, on the other hand, was looking for a textbook to use for one of my classes and I was delighted with it. You can tell this book was written by academics because where one may think that it is condescending, I think it is thorough. If you are teaching this subject then you know how difficult it is to keep up with all of the information. It's like trying to change a tire on a moving car. I think that this book gives a perfect base-level information presentation, and the variety of each category is deep. I am supplanting this book with two other books for my course 22 Laws of Marketing by Reis & Trout; and Jakob Nielsen's tome on Web Usability). But this is a great place to come back to, particularly for the slower students.