E-Commerce Book, The: Building the E-Empire (Communications, Networking and Multimedia) [Hardcover]

Steffano Korper (Author), Juanita Ellis (Author)

Book Description

Series: Communications, Networking and Multimedia | Publication Date: September 6, 1999

The E-Commerce Book: Architecting the Solution will lead you through e-commerce basics, explaining how both large and small companies are riding the wave to huge success. This book provides the opportunity to participate in what many have called the next "Industrial Revolution." This book is direct result of over 10 years of industry experience and "The E-Commerce Program," developed for professionals in the area of e-commerce. Primarily, the book focuses on business concepts and how to apply this technology in order to be successful. The book covers globalizing your company, marketing and advertising, market trends, vendor solutions and must-know technologies such as credit card verification systems, security, auction technologies, storefronts, and overall technology architecture. The final chapter focuses how to get and deploy e-commerce solutions from process re-engineering to actual deployment and testing.

· The first complete book ondeploying an e-commerce solution for small, medium and large businesses
· Walks you through the business aspects of E-commerce and translates these into the overall architecture and design solutions.
· This book will help any corporation, small business, or entrepreneur to move their organization into the 21st century.

Editorial Reviews

Amazon.com Review

What started as a curious exclusive property of the IT-initiated and the technologically hip is now a bona fide mainstream revolution embraced by prime ministers, pornographers, and poets. And in there, deep in the engine room, is business, buying in and getting bullish. Where would the modern manager be without an "e-commerce solution"? Problem is, the expertise that built the bricks-and-mortar business doesn't translate into success on the Internet gold rush. Half-term report for traditional businesses? "What your company lacks in e-skill, it makes up for in enthusiasm." Must try harder, boys and girls.

The E-Commerce Book is a paper-and-ink-solution, but don't let that put you off. It promises to transform buy-in and bullishness into results. Korper and Ellis set their out stall early on, their goal "to give each reader the right tools to jump head-first into the pool of e-commerce and to find it comfortable and deep with opportunity." What you get is a thorough, no-nonsense guide to launching and maintaining a business on the Internet, covering all points from sales and marketing to technology and architecture, stopping at globalization and off-the-shelf e-commerce solutions along the way.

Refreshingly for the hyped and happening world of e-commerce, the authors make no dramatic claims--it isn't going to be easy, but with ambition, creativity, and access to the right information (i.e., this book), it's possible to do e-business with the best of them. And if you're late, don't worry. "The Internet's extraordinary youth means its earnings potential has no apparent ceiling," they say. "Plenty of room still exists for pioneers to enjoy similar e-commerce success." The text is aimed squarely at businesses, and the language and aspirations resound to an accessible commercial rhythm--variations on the phrase "the beauty of electronic commerce is that when you do one thing right, you get paid over and over" are still in the count.

Age often takes second place to youth in adapting to technology and ideas--think of those organizations using preteen business advisors. With the help of The E-Commerce Book, your company could soon be surfing with the little boys. --Iain Campbell

Review

"I wanted to let you know how pleased I am as a new student of your E-Commerce program. During the first hour of the first class, you presented an idea that could save my company ten times the cost of the course tuition."
--Thomas(Tom) A. Kirwan, Director-Logistics, Fujitsu Network Services, a division of Fujitsu, Network Communications.
"Because of the business knowledge I've acquired from the E-Commerce class, I was able to contribute in closing a deal with one of the leading banks. I was asked during the presentation what our company was doing to stay on the leading edge of technology. Because I understood what the "leading edge" actually was, I was able to describe the concepts of where our company and the entire industry of E-Commerce was headed."
--Suzy Nix, Director of Application Development, AMRESCO, Inc.
"..I may never need to set up an entire website, but now I understand the business decisions that pertain to the planning, implementation, and support of e-commerce technical architectures used to support e-commerce business solutions."
--Suzanne Dixon, Manager, KPMG, LLP

See all Editorial Reviews

Product Details

• Hardcover: 284 pages
• Publisher: Academic Press; 1st edition (September 6, 1999)
• Language: English
• ISBN-10: 0124211607
• ISBN-13: 978-0124211605
• Product Dimensions: 8.9 x 6.1 x 1 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.1 out of 5 stars  See all reviews (54 customer reviews)
• Amazon Best Sellers Rank: #2,780,814 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

45 of 46 people found the following review helpful:

2.0 out of 5 stars For business/management people w/o any technical background, December 26, 1999

By 

John (Dallas, TX United States) - See all my reviews

This review is from: E-Commerce Book, The: Building the E-Empire (Communications, Networking and Multimedia) (Hardcover)

I am an e-commerce architect mainly dealing with technical part of the e-commerce rather than the business side of it. I heard good things about the authors' class (I belive it is a lot more technical) that is being taught at the SMU in Dallas so I decided to pick up the book thinking it will save me from attending a $5,000 class.

Well, this book is not for those people with technical backgrounds but for those management/business people who doesn't understand the basic concept of what it needs to run succesful e-commerce web sites. If you fit in that category it should be a worthwhile reading I belive. It will give you a good general background info.

I would say this is still better than the most e-commerce books I've read but still not good enough. If you are an engineer/programmer/analyst, then don't bother too much with this book.

30 of 31 people found the following review helpful:

1.0 out of 5 stars A truly awful book, February 15, 2000

By 

Rowriver (Oregon) - See all my reviews

This review is from: E-Commerce Book, The: Building the E-Empire (Communications, Networking and Multimedia) (Hardcover)

I reviewed about 20 e-commerce books in preparation for teaching a series of corporate seminars and college courses, and this was easily the weakest of the bunch. The authors must have written this in a weekend. There was very little depth to this treatment - most of it was terribly obvious. No exploration of the more fundamental ways in which e-commerce is changing organization and design of businesses, supply chains, the marketing relationship, etc. These people need to go back to the field to find out what is really happening, not just hang out in their ivory tower. I suggest spending your $$ on one of Ravi Kalakota's books, which are much more thoughtful and original. Were not the market for e-commerce books exploding, this very weak book would never have been published.

17 of 17 people found the following review helpful:

5.0 out of 5 stars Turning your focus to eCommerce? Get this book!, December 31, 1999

By 

A. Klinkert "AKlinkert" (Plano, Texas USA) - See all my reviews
(REAL NAME)   

This review is from: E-Commerce Book, The: Building the E-Empire (Communications, Networking and Multimedia) (Hardcover)

The eCommerce Book is an outstanding resource for those now turning they're focusing to eCommerce. It covers the essential elements for someone in need of a broad understanding of the field. I learned the basics of payment systems, security, auction technology, globalization, and vendor solutions. The simplification of the basic architecture and deployment process for eCommerce was particularly helpful. This is not a dry technical reference book. On the contrary, this is a quick, positive, and enthusiastic read of an exciting and emerging mega-trend. I liked the numerous link-references to interesting and helpful Internet sites relevant to the book. Written by computer scientists, but with a keen attention to business issues, this book was helpful to me for both my engineering and management needs. About the only thing I would suggest would be an appendix with footnotes to technical references for those of us that may need to dig deeper in a certain arcane area. If you are just starting to focus on this area (or if you would like to round out your knowledge of this broad field), then this is the book for you!