E-Commerce: Business on the Internet [Paperback]

Constance H. McLaren (Author), Bruce J. McLaren (Author)

Book Description

ISBN-10: 0538689188 | ISBN-13: 978-0538689182 | Publication Date: April 13, 1999 | Edition: 1

This book shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book also shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.

Product Details

• Paperback: 288 pages
• Publisher: Course Technology; 1 edition (April 13, 1999)
• Language: English
• ISBN-10: 0538689188
• ISBN-13: 978-0538689182
• Product Dimensions: 10.8 x 8.3 x 0.4 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 3.4 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #4,815,689 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

64 of 64 people found the following review helpful:

1.0 out of 5 stars great for children, October 28, 1999

By 

Karen Morley - See all my reviews

This review is from: E-Commerce: Business on the Internet (Paperback)

I am extremely disappointed, perhaps this is the reason that retail book stores are still in business. Had I had the chance to thumb through the book, I would have never purchased it. It is a condescending primitive level intro to the web and commerce on the web. It is not for marketing professionals nor professionals of any kind. Probably high school kids would be offended as well. The audience is people who have never even surfed! I think that this would be a good intro for the computer-illiterate who is looking for basic information. The real problem is that it was not advertised nor reviewed in that light.

15 of 18 people found the following review helpful:

4.0 out of 5 stars A great,up-to-date primer for users and web newcomers., July 26, 1999

By 

C. N. Lambrecht "Christian Lambrecht" (Atlanta, Georgia) - See all my reviews
(REAL NAME)   

This review is from: E-Commerce: Business on the Internet (Paperback)

Although extremely comprehensive, this book is not for the marketing professional. It is an excellent summary of all the web has to offer, and highlights a number of not-so-well-known url's that are a great resource for individuals setting up a small e-commerce website.

3.0 out of 5 stars Not the exact book, February 24, 2011

By 

S. M. Howard "Drew Review" - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: E-Commerce BASICS, Second Edition (South-Western Computer Education) (Spiral-bound)

Although the book had the same ISBN, it was a review copy, and was somewhat different than everyone else. Although, it was at a great price, I wish I'd known it was a "Instructors Review Copy," I may not have purchased it. My teacher was very skeptical about letting me use it in class. She thought it had all the answers. The condition was new, no markings, tears or missing pages.