Web Commerce Cookbook (Cookbooks) [Paperback]

Gordon McComb (Author)

Book Description

Publication Date: November 10, 1997 | ISBN-10: 0471196630 | ISBN-13: 978-0471196631

The code and the tools to make a Web commerce site work.

This hands-on book offers step-by-step "recipes" for creating a profitable and secure Web site. It provides all the tools a developer would need to sell wares and content through the Internet. With this nuts-and-bolts book, Webmasters and programmers can use the customizable programming code, HTML pages, ready-to-use templates, CGI examples, and server security components to build a fully-functioning Web commerce site. CD-ROM contains templates, sample code, HTML pages, CGI scripts for order processing, user validation and site management, a compiler, copyrighted freeware, and popular utilities.

Editorial Reviews

From the Publisher

The code and the tools to make a Web commerce site work. This hands-on book offers step-by-step "recipes" for creating a profitable and secure Web site. It provides all the tools a developer would need to sell wares and content through the Internet. With this nuts-and-bolts book, Webmasters and programmers can use the customizable programming code, HTML pages, ready-to-use templates, CGI examples, and server security components to build a fully-functioning Web commerce site. CD-ROM contains templates, sample code, HTML pages, CGI scripts for order processing, user validation and site management, a compiler, copyrighted freeware, and popular utilities.

From the Back Cover

Generate profits with ready-to-go templates, HTML pages, and CGI scripts
* Create and process order forms, authorize user access, and secure payments
* Build revenue with pay-to-view or mail order sites, and add advertising income for maximum profits.

Gordon McComb

All the know-how, tools, and techniques you need to build secure, money-making Web sites.

All the experts agree, there's good money to be made on the Web. Until now, nobody's bothered to show you exactly how it's done. Now it's time to roll up your sleeves and make it happen for you with this powerful book/CD package. Gordon McComb cuts right to the chase with the nuts-and-bolts programming information you need to build and manage a secure, money-making Web site. CGI order processing, user validation, and site management are explained in technical detail along with how to secure your transactions with CyberCash, First Virtual, and other systems. From designing a commercial site to credit card processing, he covers all the bases, including how to:
* Perform direct-to-bank card processing
* Create click-through advertising and banner ads
* Rent Web space for selling products and content
* Track usage, errors, and suspicious behavior
* Avoid security breaches.

You'll also learn how to control user access to directories and files and password protect your site for top-notch security. But that's not all. He also supplies you with the tools you need to do it right.

The enclosed CD-ROM includes:
* Ready-to-go templates
* HTML code, programs, and server files
* CGI scripts for order processing, user validation, and site management
* Loads of freeware and cutting-edge Web commerce utilities

Ready to make a killing on the Internet? Let the Web Commerce Cookbook show you how.

See all Editorial Reviews

Product Details

• Paperback: 416 pages
• Publisher: Wiley (November 10, 1997)
• Language: English
• ISBN-10: 0471196630
• ISBN-13: 978-0471196631
• Product Dimensions: 9.1 x 7.5 x 1 inches
• Shipping Weight: 2 pounds
• Average Customer Review: 1.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #9,893,249 in Books (See Top 100 in Books)

More About the Author

Gordon McComb has written more than 60 books and thousands of magazine articles--more than a million copies of his books are in print, in more than a dozen languages. He's has been called "The father of hobby robotics" by MAKE Magazine.

For 13 years, Gordon wrote a weekly syndicated newspaper column on computers, which reached several million readers worldwide. He's still a regular contributor to SERVO Magazine, and most recently completed seven years as writer of their popular Robotics Resources column.

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

1.0 out of 5 stars Really a waste of money., May 31, 1999

By A Customer

This review is from: Web Commerce Cookbook (Cookbooks) (Paperback)

Beware of authors who cannot spell "degradation" and beware of programmers who cannot write 6 lines of code that return what they say it will. There must be something better out there.

2 of 2 people found the following review helpful:

2.0 out of 5 stars Not for the introductory user or the eager do-er, May 31, 1999

By 

[e-mail] (Oakland, CA) - See all my reviews

This review is from: Web Commerce Cookbook (Cookbooks) (Paperback)

This book is a good read for managers who want to know what ecommerce entails, not for the grunts who have to get the job done. The author offers a clear overview of all the issues you will encounter in tackling today's ecommerce systems. It does not give you a how-to and it will not get your store online in 12 easy steps. Don't be misled by advertising: there is no quick and easy way to get a credit-card enabled web-store up and running in the blink of an eye. It is a complicated process that requires considerable setup, management, programming and banking.

1 of 1 people found the following review helpful:

1.0 out of 5 stars A carelessly published and aimless book!, April 4, 1999

By A Customer

This review is from: Web Commerce Cookbook (Cookbooks) (Paperback)

As I'm buying books to learn about the web technologies I intend to participate in, I have come across many excellent texts. This book, however, is chock full of typos, truncated graphics, and topics that don't add up to teaching me how to implement an eCommerce web site.

After buying some other reference books, I needed a '2nd' reference and pulled out this one. I was even more dismayed than the first time I tried it after having sampled professionally handled texts.

Don't waste your money. I am now leery of Wiley Publishing (if THIS could get past them....)