Customer Reviews

E-Commerce: Implementing Global Marketing Strategies

5 star:		(2)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(5)

 

 

I'm sorry to say that I was a total fool in believing that the quality of a book is directly proportional to its price tag. I mistakenly thought that this book would be worth its exorbitant price tag. I felt totally cheated the moment I opened it. It looked more like some amateurish marketing undergraduate's thesis. I certainly expected more from a book priced at such a high premium. Do yourself a favour - don't ever buy it.

I am extremely sorry to mention that this book is a total disappointment. Right from the time I opened the book, I rarely found a good in depth topic. The price tag is very high(285$). It should not be more than 50bucks.

It will be good on part of the publishers to return a certain amount back or they will be losing public confidence.

If you are post IPO of an Internet start-up, you will be able to afford this book. Otherwise you po' folks need to read wired.

While doing my prep for an Exec briefing at E-Commerce and it's impacts to the retail and services industry - I thought this book might provide some insights and new perspectives...I was left totally disapointed. Not only is the writing sort of premature, junior graders entry level on very general views, it is also disturbing by the conclusions. I hate to say it, but this book is a total rip-off and I am glad for the occasion, reading it before buying.

While doing my prep for an Exec briefing at E-Commerce and it's impacts to the retail and services industry - I thought this book might provide some insights and new perspectives...I was left totally disapointed. Not only is the writing sort of premature, junior graders entry level on very general views, it is also disturbing by the conclusions. I hate to say it, but this book is a total rip-off and I am glad for the occasion, reading it before buying. The max it should sell for is 2US$ (for kids loocking for a quick snap.)

All of the information in this book is incredible that you would not find in most other e-commerce books. This is a MUST HAVE for any e-commerce manager. This book is an excellent resource for an e-commerce business manager that wanted to learn what methods suit for his/her business. The book is easy to understand and remarkably interesting, even the chapter on security theories which is pretty hard to put down.

i am e-com sdutent,so i need some pre exlanation for my future plan