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3 Reviews
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Average Customer Review
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6 of 8 people found the following review helpful:
5.0 out of 5 stars
Much more than eCommerce
This book is about much more than eCommerce. It is the handbook for doing business in the "New Economy". I have taught ecommerce courses in several universities and am familair with most of the titles avialable on this subject: none of them even come close. Read and study this book now before the competiton does.
Published on August 16, 2001 by Prof Kevin Burke
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2 of 4 people found the following review helpful:
1.0 out of 5 stars
Obscure and too expensive
As a professor of ecommerce I think that the authors have unnecesarily obscured a subject that deserves a better prose and a more logical thread of reasoning.Theirs is a text written for other academicians and contributors to the HBR, not for students, unless they are candidates to a very high academic degree. ...
Published on December 27, 2002
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Most Helpful First | Newest First
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6 of 8 people found the following review helpful:
5.0 out of 5 stars
Much more than eCommerce,
By Prof Kevin Burke (Encinitas, Ca) - See all my reviews
This review is from: E-Commerce (Hardcover)
This book is about much more than eCommerce. It is the handbook for doing business in the "New Economy". I have taught ecommerce courses in several universities and am familair with most of the titles avialable on this subject: none of them even come close. Read and study this book now before the competiton does.
2 of 4 people found the following review helpful:
1.0 out of 5 stars
Obscure and too expensive,
By A Customer
This review is from: E-Commerce (Hardcover)
As a professor of ecommerce I think that the authors have unnecesarily obscured a subject that deserves a better prose and a more logical thread of reasoning.Theirs is a text written for other academicians and contributors to the HBR, not for students, unless they are candidates to a very high academic degree. ...
6 of 20 people found the following review helpful:
5.0 out of 5 stars
The Bible of E-Commerce Strategy,
By A Customer
This review is from: E-Commerce (Hardcover)
Comprehensive and clear. A must read for anyone serious about winning in the E-Commerce space.
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E-Commerce by Jeffrey F. Rayport (Hardcover - November 3, 2000)
Used & New from: $0.01
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