E-Commerce Marketing (Fbla - All) [Paperback]

Brad Kleindl (Author), James L. Burrow (Author)

Book Description

ISBN-10: 0538438088 | ISBN-13: 978-0538438087 | Publication Date: March 18, 2004 | Edition: 1

E-Commerce Marketing prepares individuals to plan and market electronic products and services online. The text and multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design, digital marketplace design strategies, marketing management, market research, online customer behavior, data mining and warehousing, online partnerships, and security/privacy issues. A dedicated web site will keep the content current.

Editorial Reviews

About the Author

Professor Kleindl is a member of the faculty of Missouri Southern State College. He has been the Director of the Center for Entrepreneurship at Missouri Southern and a professor of marketing. Dr. Kleindl was one of the early developers of electronic marketing courses. He has been teaching computer technology to students since 1984. In 1994 he started a virtual marketing course designed to use multimedia application to promote products on disk and CD-ROM. The course evolved with the growth of the World Wide Web to become an Internet marketing course with an e-business strategic emphasis. Professor Kleindl's research and publications interests are related to entrepreneurship, innovation and strategy, and Internet marketing. He has a Ph.D. in Marketing from Oklahoma State University and an MBA from Southern Illinois University. Dr. Kleindl has consulted numerous businesses on Web page design, Web portal development, and developing business plans for high-tech IPOs.

Product Details

• Paperback: 320 pages
• Publisher: South-Western Educational Pub; 1 edition (March 18, 2004)
• Language: English
• ISBN-10: 0538438088
• ISBN-13: 978-0538438087
• Product Dimensions: 10.8 x 8.5 x 0.5 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #665,809 in Books (See Top 100 in Books)

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5.0 out of 5 stars E-Commerce Review (Book), May 23, 2010

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This review is from: E-Commerce Marketing (Fbla - All) (Paperback)

Recieved in a timely manner- book in great condition. Some markings- but ledgible. Will be ordering again from this site for my school books- saved over $200.