Customer Reviews

E-Commerce 2011 (7th Edition) (Pearson Custom Business Resources)

5 star:		(2)
4 star:		(2)
3 star:		(0)
2 star:		(2)
1 star:		(1)

 

 

I am using this book as part of a course the comprises Virgina Tech's masters in information technology, specifically an ecommerce course. I balked at the cost of this book initially questioning whether I would obtain as much value. First, I have read chapters 1 through 5 and I have only noted one obvious editorial mistake, a duplicate sentence. Otherwise, I have read technically oriented books that were published under longer time frames that reflected many more issues. When one notes that the book receives a refresh each year, I think even the most assuming English major can overlook a few mistakes here and there. That said, I really enjoy this book because it is relevant and comprehensive. I love the fact that I am reading about ecommerce in light of some of the most recent and significant events peppered with some of the interesting and insightful history that led the industry to its current position. Sure, some of the information you and I already know, but I am still approaching this read with an open mind and, as a result, I've learned quite a bit so far. A plus is that the case studies and articles discuss relevant issues that the industry and its current giants face presently. That said, I am dedicated to reading it cover to cover and I am keeping the book on my bookshelf for a long time. One reason I don't mind that this book isn't on my Kindle is that I can only imagine my 3 and 4 year old boys reading through it in 15 years or so only to ridicule a few of the technologies that to them will seem ridiculous or antiquated. Can't wait to field the question..."Dad, what was Facebook?". :)

I was a little worried about buying a used book off of Amazon - however this product was of great quality. Very pleased.

Not sure if the content really caters to the new age on this subject. the concepts and tech may be a little obsolete. Some universities continue to ask students to refer to this book as the ultimate guide for the subject.

Teaches some good fundamentals about ecommerce. I am using this book for a marketing classes and has been quite helpful

Well... what can I say. I've never had a tech textbook before that is actually WRONG in multiple areas. I don't mean just a difference of opinion, but factually flat out wrong.

There's also several areas where their grasp of the concepts they claim to teach is tenuous at best or presented in the wrong light. Many of their concepts are partially updated from their outdated concepts and information. Some of the business concepts of the book are good, but the overall presentation is just broken and the technology is usually presented in a terribly inaccurate manner.

I know this is a textbook so you likely won't have a choice in buying it, but a word to professors, this is a waste of your student's money. Just don't do it.

I'm a business student and had to purchase this book for my E-commerce class.

I honestly think this is the best book you can possibly buy about E-commerce. Believe it or not, I actually enjoyed reading it because it has SO much information. It covers a wide range of topics and explains it in detail that will not confuse you. At the end of each chapter there are Cases. Each Case covers a different E-commerce company ( Pandora, Open Table) in regard to the information that was covered in the chapter, so you can gain a better understanding.

Some of my friends have sold it, but I'm Keeping it. I don't think there is a book out there that is better than this one. If you have used the internet for any sort of transaction, or have even thought about starting an online company, you should be reading this book. It's up to date and very informative.

Enjoy.

1. Not available on Kindle

2. Filled with typos (and I haven't even gotten past Chapter 1)

3. Reads poorly with no flow.

Was this book even edited? I cannot believe this book costs more than $1.