Customer Reviews

M Commerce: Technologies, Services, and Business Models

5 star:		(10)
4 star:		(0)
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2 star:		(1)
1 star:		(1)

 

 

Sadeh's "M-Commerce: Technologies, Services and Business Models" is an outstanding introduction to this, the next step in the e-business revolution.

Sadeh's writing style is very simple to understand and follow and he does an outstanding job of relating the material to everyday life through good, real-life examples. He cites current m-commerce usage in Japan and Europe and relates how it could be used here at home. Among his prime examples are NTTDoComo's I-mode, Nordea's WAP as well as vendors such as Ericsson, Nokia, and AT&T. You also get a good grounding in the technology and history of the mobile industry as well as best practice business tips that industry innovators have used to gain their competitive advantage. Overall, this is a great look at the technologies behind m-commerce and the various types of services it can afford.

Here is the listing of topics Sadeh addresses:

1. The Buzz Behind M-Commerce: Proliferation of mobile devices, personalized and location-sensitive services, new usage scenarios, etc

2. The M-Commerce Value Chain: Business models, content providers, aggregators, software vendors, equipment vendors, network operators

3. The Transition to 3G: 2G technologies, 2.5G technologies, wireless architecture

4. The Mobile Internet: TCP/IP on wired and mobile Internet, WAP architecture, WAP protocols

5. Mobile Security and Payment: Cryptography, digital signature, certificate authorities, public and private key encryption

6. M-Commerce Services: Information services, directory services, banking and trading, e-tailing, e-ticketing, entertainment, business applications

7. Next-Gen M-Commerce: Personalized services, location-sensitive services, global positioning services

Overall, this book is extremely easy to read and more importantly, a good learning tool. This book was used as the text for an m-commerce course I took during the fall of 2002. Whether you are studying this subject independently or whether you are an instructor looking to use this book for your course, you cannot go wrong with Sadeh's "M-Commerce: Technologies, Services and Business Models."

Highly Recommended

I don't write book recommendations too often but this truly is a must-read for those who want to understand mobile commerce.

The author provides a splendid overview of this fast moving area, covering both technology and business issues. This is the perfect book for managers like myself who've been hearing bits and pieces about m-commerce but lack a more comprehensive overview of what's out there today, what works and what doesn't and where this entire area is likely headed in the years to come.

The book is modular and well written with easy to understand sections on the underlying technologies (e.g. WAP, mobile security, 3G, LBS, etc.) and insightful discussions of key business issues (e.g. the changing role of mobile operators, profit sharing business models, the role of personalization and context awareness, mobile payments, etc.) The author also does a great job at pointing key usability and privacy issues. I strongly recommend this book.

I picked up M-Commerce as I was curious where the mobile computing market was going. From where I was standing, I see a lot of hype and was not particularly impressed with the early WAP based services. Although relatively brief, Dr. Sadeh have managed to provide a good overall description of the mobile computing market, past, present and future as well as presented simply and clearly the technologies involved, the problems that need to be overcome and the successful business models that have been employed. As a guide to mobile commerce and it's potential for profitable business growth, I would recommend it highly to executives and other interested parties who are either thinking of jumping on the bandwagon or figuring out how increase competitiveness by leveraging on it.

This book lives up to expectations. It presents the exciting and fast-moving "m-commerce revolution" comprehensively and with insight. Dr Sadeh covers the state of the art in m-commerce technology and business in clear, accessible prose, suitable for managers and technicians alike. I enjoyed this book a lot, and highly recommend it to everyone who wants to understand the future of mobile business.

This book serves as an excellent introduction to the field of m-commerce. It thoroughly covers the field in an insightful and clear manner. It has served me well as the foundation and starting point for web based retrievals of standard documents and white papers.

I have been following recent mobile commerce developments from both business model and technical perspectives and found that this Carnegie Mellon professor's book provides an excellent introduction to m-commerce, including recent developments in Korea and Japan.
The main goodness of this book is that it is structured (not messy) and principle-based (not superficial).
In addition, the way of explanation of this book is reliable and balanced, so I expect the life of this book is longer than some other messy books on 'mobile' stuffs.
I believe this book is also perfect as a textbook on m-commerce or supplement on e-commerce.

I truly enjoyed reading this book from beginning to end. It's an absolute must-read for any manager interested in understanding mobile business opportunities. The author does an excellent job at covering both business and technology. Lots of valuable insight on where this area is headed. I highly recommend this book.

This book is a rarity: it is accessible for both technical and non-technical audiences. Dr. Sadeh has written a marvelous overview of M-Commerce. Especially insightful is the chapter on Next-Generation M-Commerce. The book is challenging in its scope and clear in its execution.

I teach at a top ten engineering school and I plan on recommending this book to students and fellow faculty alike. I cannot recommend this book more highly.

The book didn't tackle any new topic or issue. Just a collection of material already out there. Didn't cover much on Biz models though it is part of the book title.

I have to say that Norman Sadeh has written a masterful book - it has depth, breadth and is tremendously clear, as opposed to other books on Mobile Commerce that are filled with lots of unnecessary tech jargon.

I would recommend this book strongly to anyone who wants to understand Mobile commerce - whether a novice or an expert.

It is sufficiently clear to satisfy a novice reader's needs as well as being deep enough to fulfill the requirements of an expert in the field.