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Commercial Photoshop with Bert Monroy [Paperback]

Bert Monroy (Author)
4.8 out of 5 stars  See all reviews (4 customer reviews)


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Book Description

December 27, 2003

You know Bert Monroy's personal portfolio - now get to know his commercial work. Case studies take you step by step through Bert's client work for Apple, AT+T, Logitech, and more. Glean creative and Photoshop-specific insights from the guy Adobe goes to for information. Includes a behind-the-scenes look at working as an artist when someone else is calling the shots.

Bert Monroy has long enjoyed successes as a digital artist, as evidenced by his credentials and his books: Bert Monroy: Photorealistic Techniques with Photoshop and Illustrator and Photoshop Studio with Bert Monroy. Well-known and highly regarded expert in the Photoshop community, he has received heavy exposure on TechTV in the past year and his reputation as a master teacher of Photoshop and digital illustration has grown dramatically as a result. In this newest book, Bert switches from sharing the secrets behind his personal portfolio to unleashing the Photoshop tips he uses when working on commercial projects. This book is complete with case studies that walk readers step by step through the commercial design process--including concept creation, digital editing, production, and working one-on-one with clients. Whether you're looking to better your Photoshop skills, break into the field, or are simply a fan of Bert's work, this book will not disappoint.



Editorial Reviews

Amazon.com Review

Bert Monroy's demonstrations on the cable channel TechTV's The Screensavers are so popular that he was their roving reporter at the 2004 Photoshop World conference. Monroy is impressive at showing, step-by-step, how he performs his Photoshop "magic," sleights of hand that can seemingly create images out of air, or in this case, pixels. As in his previous books, each section begins with one of his amazing Photoshop "paintings" and walks readers through some of the techniques used to create it. Here, though, Monroy is emphasizing his production process as a commercial artist, from working with client sketches to organizing his work.

The first chapter covers some of the more under-utilized weapons in the Photoshop arsenal (channels, adjustment layers, the pen tool, and clipping paths), and is worth the cover price alone. From there, the book focuses on case studies, each featuring different techniques. Mini-cases include compositing for a Chevron brochure, using Illustrator with Photoshop to create a Las Vegas-style marquee for a magazine cover, and creating a 3D cityscape for an online game. Going into greater detail are the more complete, step-by-step case studies for a realtor magazine (moldy bathtub, slippery walkway, peeling lead paint), a medical magazine (some birth control pills), and a Broadway poster (neon lights). These examples showcase Monroy's mastery of layers, clipping groups, layer effects, brushes, and filters.

At the end are two of his most popular demos from TechTV. In the first, he creates an underwater scene out of a garden path using Hue/Saturation, the gradient tool, Glass, Crystallize, Add Noise, and Ripple filters, layer masks, a few fish from another photo, and a couple of other easy-to-copy steps. The other example is one you'll run to show your friends: piecing together two scans for artwork that's too big to fit on a scanner. I won't give the secret away, other than to just say that it's a lot better than slowly sliding one layer over another, trying to look at all the points in the image to see if they line up. And, it involves the difference mode (hint, hint).

Although there's no companion CD with project files, you won't have any trouble recreating his methods with your own artwork. Professionals will pick up new skills; basic users will feel empowered. Bert Monroy is popular because he's just that good. --Angelynn Grant

From the Publisher

Bert Monroy was one of the first Photoshop users out there, and his artwork is unarguably some of the best in the business. But more importantly, especially for those of you wanting to improve your Photoshop skills, Bert is as great a teacher as he is an artist. In his newest book, he takes you through some of his favorite commercial projects, including everything from a grungy bathtub to a Broadway poster.

Through the deconstruction of real-world projects, Bert takes you step by step through the technical and creative processes. You’ll master channels, layers, masks, custom brushes, cloning, and more; and you’ll learn to set up and retouch compositions that sell.

I’ve worked as an editor on plenty of Photoshop books (ever since version 3), and Bert Monroy never ceases to amaze me. If you want to learn from a master craftman, Bert is your guy.

Jennifer Eberhardt (feedback@newriders.com)


Product Details

  • Paperback: 288 pages
  • Publisher: New Riders Press (December 27, 2003)
  • Language: English
  • ISBN-10: 073571388X
  • ISBN-13: 978-0735713888
  • Product Dimensions: 10.1 x 10 x 0.6 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #559,570 in Books (See Top 100 in Books)

More About the Author

Bert Monroy is one of the most popular speakers at the Photoshop World conference and travels extensively on behalf of the National Association of Photoshop Professionals teaching seminars about Photoshop and Illustrator. In his consulting business, his clients include Apple Computer, Adobe Systems, Pioneer Electronics, Fujitsu, SONY, AT+T, Chevron and American Express, Logitech, and the National Association of Realtors. Bert has also done a considerable amount of film work for Industrial Light and Magic, Pacific Data Images, and R/Greenberg Assoc. His project work includes Forrest Gump and SPAWN.

 

Customer Reviews

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Average Customer Review
4.8 out of 5 stars (4 customer reviews)
 
 
 
 
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16 of 17 people found the following review helpful:
5.0 out of 5 stars Excellent How-To Book, May 6, 2004
This review is from: Commercial Photoshop with Bert Monroy (Paperback)
Bert Monroy is, undoubtedly, one of the most amazing Photoshop artists IÕve ever seen. He can produce images that look like photos, even though no photo was used.

All of the examples in the book are from actual projects. This is a BIG book. The pages are about 10 X 10 and full of color photos of each step in the various projects he shows. The large size is more suitable for sowing the step-by-step examples, but I found it slightly unwieldy.

He is very complete in his explanations, so that even someone with only modest Photoshop skills should be able to follow along easily.

He shows several photo quality images he created from scratch for a magazine. He says he creates realities in Photoshop. I was in awe of the shiny chrome-plated shower handle in a bathroom scene, the reflection in a water puddle on a path he created next to grass and bushes he created, the glow of the light bulb he made and the textures he created for a stucco wall and marble floor.

Monroy also show several projects in which he composited many images together for amazing results. It gave me some inspiration to do some projects on my own. He explains it very well. There is even an explanation of how an alpha channel works.

And there are examples of re-touching and correcting images in order for them to be used in advertisements and magazines. His attention to detail is phenomenal. (Perhaps it is due to his 20 years experience as an art director with a New York City Ad Agency.)

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6 of 6 people found the following review helpful:
4.0 out of 5 stars Great for Illustrators, January 5, 2005
This review is from: Commercial Photoshop with Bert Monroy (Paperback)
Bert Monroy is a commerical illustrator with 30+ years of experience in the business and co-authored the very first book on Photoshop. Needless to say, the technical content of this book is unquestionable and quite educational. While many of the techniques in the book can be applied in other areas, a prospective buyer should be aware that the book is completely targeted toward illustration work. One of the techniques that Bert is famous for is creating photo-realistic images by painting them entirely in Photoshop with very few stock photography elements. Whether this is good or bad depends on what you're looking for, but don't buy the book thinking it's going to teach you how to retouch your family photos. One of Bert's many other books would be better suited for the later.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars A wonderful book for photoshop artists!, November 18, 2008
By 
PokerBen (Colorado, USA) - See all my reviews
This review is from: Commercial Photoshop with Bert Monroy (Paperback)
Bert Monroy is the Babe Ruth of Photoshop. He co-wrote the first book on Photoshop, and has created brushes included in photoshop. In my opinion there is nobody better then Mr. Monroy for creating art in Photoshop, his photo-realistic paintings will leave you speechless.

Enough about the man himself,(I can rant and rave about Bert all day). Lets get to the book.

This book is not for an absolute beginner, it's more geared toward the intermediate/advanced user.

The book showcases different paintings of Bert's and then goes into some detail of how he created certain parts of it, with short tutorials of the techniques used. He does not hold your hand and walk you through each and every step, but gives you enough info to hopefully figure it out, with some prior knowledge of the tools.

Throughout the book he uses both Photoshop & Illustrator. You will need both programs to effectively reproduce every project.

I absolutely love this book. Just to see Bert's work is very inspiring.

Since this book is OOP, a used copy is very expensive. I got mine at the library, but there's a digital PDF version available from the publishers site.

If you like Bert's work, this is a great book on revealing his techniques. A must read book.

Happy reading!

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