Born to a hurricane-seeking earth mother, Dan Mathews has become a force of nature, taking the world by storm with his out-of-the-box campaigns for PETA. Your take on his methods may vary, but you cannot argue with his results.
Committed is a delicious read, easy to digest with plenty of juicy nuggets, and a flavor that will linger in your gut as well as your mind. Told with an unbridled exuberance and a shameless animal magnetism, the book artfully assembles the jigsaw puzzle pieces that have naturally transformed a shy and ridiculed boy into literally the world's greatest stuntman.
From a mystery-shrouded meeting at the Vatican, to the raucous and raunchy Kid Rock's invitation to dance with him at a fancy Vienna ball, Mathews gaily takes us on a swashbuckling journey of heart, soul, courage, humor, creativity and cosmic karma. This globe-trotting veggie-bound vagabond takes the reader on a light-hearted journey that will leave you feeling the heart - and seeing the light.
Mathews doesn't apologize for his tactics; he has no need to. A Harvard case study proved that straight information is ignored, while sensationalism makes the nightly news. In our MTV sound-bite culture, Dan has found the recipe for getting the message heard - and acted upon. His personality and sincerity converted fashion icon Calvin Klein from a victim of Mathews' vandalism into a socializing buddy who has sworn off selling fur. Getting the message heard is sometimes the hardest part.
Dan uses wit and W.I.T. (whatever it takes) to get PETA's message heard, with some amazing results. Between his "800 pound gorilla" tactics and some fortuitous timing, he has made great strides both in the US and abroad, making conditions better for living creatures with four legs - and with two. He's a protector of all beings, a champion of fruits and vegetables with a paradigm-shifting sense of humor.
His compassion is both contagious and courageous. Here's the straight truth - few heterosexual men have the cajones of this homo-genius. And fewer still have the audacity and the ability to turn adversaries into allies. He's got the ingredients of a true hero - along with a life-sized sprinkling of pixie dust.
In a world where animals have become just so much collateral damage of our often self-destructive lifestyle choices, Dan Mathews has plenty of hard-won and bankable collateral for balancing the scales. For those floundering in a sea of moralistic hypocrisy and uncertainty, he flings a literary lifesaver, with a vibrant and inviting "Bite me - you'll be glad you did."
Committed is a gourmet dish for the humor, the heart, and the soul. It's a timely treatise (and treat) that reveals a great deal about the animal rights movement, and about our culture. And it's the unsweetened account of a true warrior in the movement, one with the battle scars to prove it. For sentient beings of all types, Dan would recommend "Live `til you're dead". This book will convince you that in an
hour-by-our world, Dan Mathews is truly an "every-single-minute man."
