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Communicating for a Change: Seven Keys to Irresistible Communication (North Point Resources) Hardcover – June 1, 2006
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About the Author
Lane Jones is a native of Atlanta, Georgia, where he lives with his wife, Traci, and their three children, Jared, Caitlin, and Madison. He coauthored 7 Practices of Effective Ministry with Andy Stanley and Reggie Joiner, and is the executive director of membership development at North Point Community Church, where he loves to write and participate in the creative process. Lane holds degrees from Georgia State University and Dallas Theological Seminary.
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Top Customer Reviews
This is a book about delivery. About half of all younger Christians today attend the top 10% of churches. These churches have learned to communicate in ways that are simple and relational. We pastors need to speak in a language that people can understand.
I went through this book and applied its communication principles to a "test" sermon. My preparation was no different than I might have done at any other time, except my delivery intentionally followed patterns laid down in this book. The results were electric. People were engaged. They didn't want to leave after the message, and conversation continued as people slowly left for home.
These principles will not be comfortable for everyone, but they are still worth wrestling with. We pastors spend the largest portion of our lives preparing for or communicating publicly. We must constantly stretch and learn new methods. Buy the book. Read the book. If these principles do not fit your communication style, fine. But make sure you know why they don't fit and that you are correct. Don't refuse to consider them just because they are new and novel.
The first half of the book is a fable about a discouraged preacher, Pastor Ray Martin, who is desperate for help. He meets with an acquaintance, a successful businessman, who flies him by helicopter to meet Will Graham, a truck driver who has just the answers that Ray needs. By the time Ray leaves, he has a new approach and new hope for his preaching.
The second half of the book explains this model of preaching, covering topics like the goal of preaching, how to outline the message relationally, and how to engage the audience.
The model offered by Stanley and Lane has two main strengths. First, it centers preaching around one central idea, taken from the text. This is more effective than other approaches, which fail to capture the central idea of the text. In trying to communicate everything, they communicate nothing. Haddon Robinson and others have also written on the importance of the big idea in preaching.
Second, Stanley and Lane also present a relational outline approach to preaching. Their outlines are built around "the communicator's relationship with the audience rather than content." They remind us that "the way we organize material on paper is very different from how we process information in a conversation." This relational approach can lead to better communication of the Biblical idea of a passage.
The book is not without its problems. The leadership fable, in which an unlikely hero rescues a hapless practitioner, may be an overused approach.Read more ›
I suppose whether you are angered or inspired depends upon what your goal is. Is your goal to teach the Bible to people? Or, is it your goal to see people changed as they apply the life-changing message of the Bible?
If you are comfortable with people telling you "Nice message..." as they leave; If you really don't want to disturb those who sit under your preaching/teaching; If you are satisfied with merely reading your three points to your people and expect that they'll "get it" because it is a sermon then you might want to take a pass on this book.
However, If you are like me and have a burning desire to see people CHANGED having heard the crucial message you want to give them then you will want to read this book (several times) with a legal pad and pen!
I can hear my seminary preaching professor even now in my mind, "This is against all convention!" That would be a correct assessment to be sure.
I'll confess the title caught my interest so I picked up the book. Once I started reading this book I literally could NOT put it down. Please know that I have read many books on the art and science of preparing, and delivering sermons. I have had several preaching classes in seminary, but NONE of them challenged me to make ONE point! Andy Stanley did... give him a fair hearing. I know this: I will never communicate Biblical truth the same way ever again! As Stanley correctly states, there is so much that is at stake!
1. Determine your goal
1a. Our approach to communicating should be shaped by our goal in communicating.
1b. Our goal should be life change. Specifically, to teach people how to live a life that reflects the values, principles, and truths of the Bible.
1c. When you commit to preach for life change, your preparation is not complete until you have answered two very important questions: So what? and Now what?
2. Pick a point
2a. In a one point message it is essential for the communicator to know the answer to two questions: What is the one thing I want my audience to know? What do I want them to do about it?
2b. For most communicators, the biggest challenge will not be finding the one idea, but eliminating the other three.
2c. The process for developing a one point message is as follows: 1) Dig until you find it. 2) Build everything around it. 3) Make it stick.
3. Create a map.
3a.Read more ›
Most Recent Customer Reviews
A must read if you have a desire to see peoples lives actually change instead of just passing along information to your audience.Published 6 days ago by William Cook
Very helpful! Andy Stanley is honest, insightful, and transparent -- a great communicator & storyteller!Published 9 days ago by Terri
It was a great book that has helped me work on communication. It has provided me tools for sermon preparation. It also has a lot of gems. Read morePublished 15 days ago by Ray Watson
For anyone interested in communicating clearer and with more impact, this book is for you!Published 20 days ago by Harold L Murray
If you can't remember your sermon from last week or the week before, then guess what? You congregation can't either. Buy this book and fix it.Published 25 days ago by BDW
Not a big Andy Stanley fan, but this is a good book for pastors, preachers, and teachers.Published 1 month ago by ChristianCritic
I really was inspired by the book and will immediately work on being a better communicator of the Word!