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1 of 17 people found the following review helpful:
4.0 out of 5 stars
Communicating Globally: An Integrated Marketing Approach,
By A Customer
This review is from: Communicating Globally: An Integrated Marketing Approach (Hardcover)
Communication is one of the keys to success in a global environment. By taking an integrated approach to conduct marketing or communication is a very effective way to win the battle (no matter what kind of industry you are). It's worth to read this book.
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Communicating Globally: An Integrated Marketing Approach by Don E. Schultz (Hardcover - April 15, 2000)
Used & New from: $0.15
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