Customer Reviews

Communicating Ideas with Film, Video, and Multimedia: A Practical Guide to Information Motion-Media

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Mr. Shelton's book on filmic communication is an important breakthrough in the understanding of how and why films work with audiences. For the first time in the many years I've been in the profession I've found a book that tells me how motion media works and how to make it work. With masterful insight he analyzes the very foundation of my profession-how to use film and video to motivate our audiences, how to get them involved. To anyone in our profession or to any aspiring students, Shelton's book may well be the key to your success.

Whether you're a motion media professional or a student of visual communications, this book is a "must read" for you. The author - drawing on some forty years of experience as a successful information motion-media professional - writes with clarity and authority about both the theory and practice of communicating ideas through film, video, and multi-media. Shelton argues persuasively that the main objective of all information motion media is to influence the thought and behavior of the target audience, and that all the resources - creative and technical - that a motion media specialist has at his or her disposal must be directed toward that end. But he cautions that creativity used for its own sake may result in failed communications and a waste of the client's money. Building on this theme, the author elucidates an array of time-tested principles that he strongly advocates should be applied in the design and production of effective motion media. Not to be missed is an appendix featuring some fascinating "quotable quotes" that the author has collected over the years (though perhaps some individuals might consider having been quoted a dubious honor). In sum, there is no better book available on this topic, and I recommend it without reservations.

I strongly recommend S. Martin Shelton's book to practitioners of any profession seeking to influence the actions or thoughts of others through the power of media, be it through the written word or the transmission of images. As a Foreign Service officer I should have had this book 30 years ago. Though the focus of his book is film and video, his explanation and exploration of the principles of the communication process has application in all facets of interpersonal dealings. To cite but one example, this is especially true in the field of advertising--print, video, or radio. Much too often, media fails to motivate audiences to do what the sponsor has in mind, from the prosaic act of choosing between competing brands of toothpaste to such altruistic goals as inculcating healthful life choices. Such failure, as clearly expounded by Mr. Shelton, is in large part attributable to a growing lack of understanding of the underlying tenants of the art of communications. For one, the seductive explosion of technology's rapidly expanding capabilities has led to a shift in focus from communicating a message to enthralling with pixel glitz. Incorporating Shelton's ideas garnered and developed over years of practical experience and a background rich in theoretical knowledge, will improve significantly what we see and hear in our daily lives-bringing clarity to much of the "noise" surrounding us. Kenneth Albright, US Foreign Service (Retired)

This book is the distillation and compilation of the knowledge Shelton has gained from many years of experience in tehse fields. It is well written and his comprehensive knowledge of the field is evident. He is sometimes acerbic but his advice is heartfelt and should be of great value to beginnners as well as professionals in these areas. His "FUNDAMENTAL VERITIES OF INFORMATION MOTION-MEDIA" will be of particular usefulness as it is pithy and to the point. The book could well be used as a text in a college-level course. I recommend it unreservedly.

Dr. E. V. Ruhnke, Sr., Professor Emeritus, Texas A&M University-Kingsville

Mr. Shelton's book looks beyond the technical aspects of good media production and provides thoughtful and practical guidance on how to plan, shape and organize media presentations that will surprise, charm, inform and influence audiences. His emphasis is on informational rather than narrative media. At a time when we tend to be bedazzled and distracted by the remarkable technology now within easy reach we need frequent reminding that the idea is everything and that all that follows must be designed to deliver that idea to our intended audience forcefully, memorably and persuasively. This book will show producers of documentary, sponsored and informational films and other motion-media (Mr. Shelton's term) exactly how to proceed. Particularly valuable are the many examples, format samples, check lists and illustrations he includes. The Communication Analysis Plan is the best and most complete I have seen. This book can teach and encourage informational filmmakers who of late tend to be over-shadowed by our Hollywood brothers/sisters. The fact is, however, our productions can be equally creative, well-crafted and moving if we remember that most of the work needs doing long before we pick up a camera as we ponder and analyze exactly what is to be done, for what audiences, in what way, with what result. Shelton's book will certainly help. I recommend it highly for those who want to become better and more efficient information media producers and as a text book.