Writing as a true traditionalist, the bestselling author of What They Don't Teach You at Harvard Business School presents tools for achieving the goals of introduction, instruction, persuasion and the assertion of authority. Whether using yesterday's handwritten note or today's e-mail, the architecture of effective communication remains the same--know your medium. Simultaneously released with Dove Books hardcover. 4 cassettes.
--This text refers to an out of print or unavailable edition of this title.
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Book Description
Editorial Reviews
From Library Journal
From the author of the successful What They Don't Teach You at Harvard Business School (Bantam, 1986) comes this fourth item in a successful series of business books on timely topics in management (along with On Negotiating, On Selling, and On Managing). Narrated by McCormack, this work focuses on an age-old issue. Founder and chair of IMG, the world's leading sports-marketing and athlete management organization, McCormack incorporates his personal business experience with his individualized ideas on winning arguments, instructive instructions, games people play, praise, asserting yourself, and even clear writing. His many years of business experience help flavor his ideas, which, however, sound rehashed from numerous other works on business communication. Recommended only on demand for public library collections weak in this area.?Dale Farris, Groves, Tex.
Copyright 1998 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Copyright 1998 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
From AudioFile
Few people speak with more authority about virtually every aspect of running a business than Mark McCormack. With an accessible speaking voice, he shares his experiences running the world's largest sports marketing and athlete/performer agency, and condenses what he's learned into advice that's clear, balanced, and intuitive. The presentation covers all forms of communication, including the electronic media, speaking in front of groups, traditional mail, and all types of communication up and down the chain of command. This program, as well as McCormack's other audios on managing, negotiating, and selling, ought to be required listening for people with any kind of managerial responsibility. T.W. © AudioFile 2001, Portland, Maine-- Copyright © AudioFile, Portland, Maine
--This text refers to the
Audio Cassette
edition.
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Most Helpful Customer Reviews
7 of 8 people found the following review helpful:
5.0 out of 5 stars
A GOOD MODEL FOR HOW YOU WOULD LIKE COMMUNICATIONS,
By A Customer
This review is from: On Communicating (Hardcover)
According to research recently conducted by the American Management Association, poor communications is the main stall that delays progress in organizations of all sizes. A key reason for this problem is that each of us does not take the time to let others know the best way to communicate with us. Mr. McCormack does so in this book in an effective way. If you were one of his clients, colleagues or employees, this book would be invaluable. If everyone you worked with described how they would like to get ideas and information from you, you would have the same benefit. My subjective reaction to Mr. McCormack's personal style is that unless you are a CEO of a large organization with a lot of demands on your time, his suggestions may not always work. This would be a good book to have people read in order to stimulate their thinking about how communications in your organization could be improved. I greatly preferred his earliest book, WHAT THEY DON'T TEACH YOU AT HARVARD BUSINESS SCHOOL, to this one.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Outstanding,
This review is from: On Communicating (Paperback)
In an easy to read format, and in his absolutely honest way, Mark has written a fantastic guide for communication with anyone in business. While some people are different and have odd preferences, the ideas in this book show how deal with just about anyone in a professional manner. A must read.
1 of 1 people found the following review helpful:
2.0 out of 5 stars
Makes many of the mistakes he tells his audience to avoid!,
By
This review is from: On Communicating (Audio Cassette)
What a painful book to listen to. I kept the book playing through the first three (out of four) tapes because the author has such a good reputation...I thought there would be enough nuggets of useful information and advice to make it worthwhile. I was wrong.
After listening to him mispronounce "thesaurus" during his section explaining how another salesman lost his respect by mispronouncing some word, I was embarrassed for the author. When he offered painful redundancies just as he was getting into a passage about how terrible it is to be redundant, I found that *I* had lost respect for *him*. The difficulties with this text litter the book right from the start: His introduction is boring, and part of it is about not being boring. He tells the listener that something is a useful method of communicating, and then two chapters later tells the listener that the same thing has no place in good communication. The author comes across as a bad example of the problems he is trying to provide a cure for. Full of himself, contradicting of his own advice, advises authenticity but makes regular suggestions for hiding or distorting the truth... It occurs to me that I could create a laundry list of frustrations with this audio book, but it would get boring. Therefore, using advice from the author's work, I will get to the point: don't buy this book...don't even check it out from the library.
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