Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell is fast.This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
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Book Description
Editorial Reviews
Review
"...offers sound, clear, sensible advice on how to recognize public relations problems and how to solve them..." -- Larry Speakes, current senior vice president of the U.S. Postal Service (former Deputy Press Secretary to President Ronald Regan)
"Cogent and timely." -- The New York Times
"Dr. Pindsdorf’s well-researched and straightforward messages are convincingly clear." -- Robert Keith Gray, Chairman, Gray and Company
"Pindsdorf has elevated thought and communications to appropriate prominence – and just in time." -- Sidney Harmon, CEO, Harman International (former Deputy Secretary of Commerce) --This text refers to the Hardcover edition.
"Cogent and timely." -- The New York Times
"Dr. Pindsdorf’s well-researched and straightforward messages are convincingly clear." -- Robert Keith Gray, Chairman, Gray and Company
"Pindsdorf has elevated thought and communications to appropriate prominence – and just in time." -- Sidney Harmon, CEO, Harman International (former Deputy Secretary of Commerce) --This text refers to the Hardcover edition.
About the Author
Marion K. Pinsdorf, Ph.D., has been a Vice President of Textron and INA (CIGNA) Corporations, and Hill and Knowlton, Inc., and was Associate Professor and Senior Fellow in Communications at Fordham's Graduate School of Business Administration. She also taught at Brown University and the University of St. Gallen, and is a well-known consultant and journalist, and the author of Communicating When Your Company Is under Siege (Third Edition, Fordham). She lives in Leonia, New Jersey.
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Most Helpful Customer Reviews
5.0 out of 5 stars
A truly pioneering work,
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This review is from: Communicating When Your Company Is Under Siege: Surviving Public Crisis (Hardcover)
Dr. Pinsdorf (the author) was a professor of mine many years ago in Fordham University's MBA program, one of the few MBA schools in the country offering concentrations in disciplines of interest to folks working in entertainment. She taught a PR/Crisis Mgmnt class and used this book in the syllabus. The book is really brilliant in the way it outlines the unraveling of critical situations like the Tylenol scare and the Exxon Valdez oil spill. Perhaps more importantly, it does a great job of identifying critical decision points in these crises that shaped short and long-term outcomes for the company/brand. Highly recommended.
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