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5.0 out of 5 stars
A truly pioneering work,
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This review is from: Communicating When Your Company Is Under Siege: Surviving Public Crisis (Hardcover)
Dr. Pinsdorf (the author) was a professor of mine many years ago in Fordham University's MBA program, one of the few MBA schools in the country offering concentrations in disciplines of interest to folks working in entertainment. She taught a PR/Crisis Mgmnt class and used this book in the syllabus. The book is really brilliant in the way it outlines the unraveling of critical situations like the Tylenol scare and the Exxon Valdez oil spill. Perhaps more importantly, it does a great job of identifying critical decision points in these crises that shaped short and long-term outcomes for the company/brand. Highly recommended.
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Communicating When Your Company is Under Siege by Marion K. Pinsdorf (Paperback - March 1, 1999)
$22.00
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