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5.0 out of 5 stars Know what's needed to succed in waging a campaign!!!!!, April 20, 2011
This review is from: Communication Consultants in Political Campaigns: Ballot Box Warriors (Praeger Series in Political Communication) (Paperback)
Freidenburg does a great job a informing the reader about what needs to be included in any effort to win an election. Basically, the main group of people who need to be included in any campaign will be involved in campaign communication efforts. This means that any campaign must address these issues successfully if they are to have a chance at winning. The author does a great job of informing readers what these people do, and how they do, as well as why they do it. This provides a great insight into why campaigns appear as they do to us, the voters. Anyway, this is a great book. Get it and enjoy!
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1 of 3 people found the following review helpful
5.0 out of 5 stars The Cost of Doing Business in the Political Arena, April 4, 2002
By 
Gerard A. Mack (Jarrettsville, MD USA) - See all my reviews
Dr. Friedenberg has left nothing to chance in Communication Consultants in Political Campaigns: Ballot Box Warriors, his easy to read book about how a political campaign is run. This book is a must read for anyone interested in running for office or interested in becoming involved in the political process. After having read this detailed and factual book by Robert Friedenberg, you will be able to impress your friends on your knowledge of political campaigning. You will know all of the campaign buzz words. You will even be able to introduce your colleagues to terms they may not have known. The benchmark poll, tracking poll, pre-decision poll, telephone poll, and a plethora of other political practices are discussed thoughout the book. You will be the talk of the cocktail party with your new found knowledge. Know the facts, and if you are seriously interested in running for office, read this book to see the cost of doing business in the political arena.
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Communication Consultants in Political Campaigns: Ballot Box Warriors (Praeger Series in Political Communication)
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