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Communication Design: Principles, Methods, and Practice Paperback – November 1, 2004

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Editorial Reviews


"This book is an indispensible introduction to visual communication design, Jorge Frascara's expanded vision of what designers previously called 'graphic design.' The author understands visual communication to be a social process and takes great pains to explain how the formal aspects of design contribute to achieving social ends." (Victor Margolin, Professor of Design History, University of Illinois, Chicago )

About the Author

Jorge Frascara is the former chairman of art and design at the University of Alberta, Canada, where he currently teaches communication design. He lives in Alberta, Canada.

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Product Details

  • Paperback: 240 pages
  • Publisher: Allworth Press (November 1, 2004)
  • Language: English
  • ISBN-10: 1581153651
  • ISBN-13: 978-1581153651
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,499,815 in Books (See Top 100 in Books)

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2 of 3 people found the following review helpful By J. D. Santibanez on November 8, 2005
Format: Paperback
I use this book for my design classes. It is very complete and easy to read, but I feel it should have more images to illustrate the text. Great theoretics but I wish for more parctical imput. Great for freshman design students.
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0 of 1 people found the following review helpful By wf on July 24, 2015
Format: Paperback Verified Purchase
It's not a good book.
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