Graphic design students will get a firm grip on the theory and practice of communication design with this unique work that inspires young designers to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this ever-changing field. New designers learn how to approach design problems in a methodical, professional manner; how the human mind interprets visual and verbal messages; how technology choices impact the design process; how design is used in the service of information and persuasion; and what it means to design for noncommercial advertising and political propaganda. Complete with practical examples, case studies, and cutting-edge research, this primer is a springboard to integrated, contemporary communication design.
Book Description
Editorial Reviews
Review
"This book is an indispensible introduction to visual communication design, Jorge Frascara's expanded vision of what designers previously called 'graphic design.' The author understands visual communication to be a social process and takes great pains to explain how the formal aspects of design contribute to achieving social ends." (Victor Margolin, Professor of Design History, University of Illinois, Chicago )
About the Author
Jorge Frascara is the former chairman of art and design at the University of Alberta, Canada, where he currently teaches communication design. He lives in Alberta, Canada.
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Great theory book,
By J. D. Santibanez "JDSantibanez" (Guayaquil, Ecuador, South America) - See all my reviews (REAL NAME)
This review is from: Communication Design: Principles, Methods, and Practice (Paperback)
I use this book for my design classes. It is very complete and easy to read, but I feel it should have more images to illustrate the text. Great theoretics but I wish for more parctical imput. Great for freshman design students.
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
First Sentence:
THE TERM "VISUAL COMMUNICATION DESIGN" IS subject to a long series of interpretations. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bonnie Sadler Takach, David Ogilvy, Jorge Frascara, World Wide Web, Adrian Frutiger, Buenos Aires, Susan Colberg, University of Alberta, Dynamic Diagrams, Gerard Paris-Clavel, Josef Muller-Brockmann, Parks Canada, Virginia Commonwealth University, Estudio Shakespear, Krzysztof Lenk, Kurt Schwitters, Matthew Carter, Meta Design, Patterned Alphabet, The Studio New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
THE TERM "VISUAL COMMUNICATION DESIGN" IS subject to a long series of interpretations. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bonnie Sadler Takach, David Ogilvy, Jorge Frascara, World Wide Web, Adrian Frutiger, Buenos Aires, Susan Colberg, University of Alberta, Dynamic Diagrams, Gerard Paris-Clavel, Josef Muller-Brockmann, Parks Canada, Virginia Commonwealth University, Estudio Shakespear, Krzysztof Lenk, Kurt Schwitters, Matthew Carter, Meta Design, Patterned Alphabet, The Studio New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 24
books:
See all 24 books this book cites
3
books
cite this book:
- Design and the Social Sciences: Making Connections (Contemporary Trends Institute Series) by Jorge Frascara in Back Matter (1), and Back Matter (2)
- Being and Time by Martin Heidegger on page 82, and page 84
- The New Typography (Weimar & Now: German Cultural Criticism S.) by Jan Tschichold on page 31
- The Idea of Design by Richard Buchanan in Back Matter
- Graphic Design History by Georgette Ballance in Back Matter
See all 24 books this book cites
- Thinking in Type: The Practical Philosophy of Typography by Alex W. White in Back Matter
- How to Grow as a Graphic Designer by Catharine Fishel in Back Matter
- Design Studies: Theory and Research in Graphic Design by Audrey Bennett in Front Matter
What Other Items Do Customers Buy After Viewing This Item?
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
|
|
