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Communication Efficiency and Rural Development in Africa
  
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Communication Efficiency and Rural Development in Africa [Hardcover]

Emmanuel K. Ngwainmbi (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

Price: $68.00 & this item ships for FREE with Super Saver Shipping. Details
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Book Description

January 10, 1995 0819197343 978-0819197344
Developing countries, especially African countries, face a myriad of problems as they try to counteract decades of national poverty and political ineffectiveness. If these countries are to secure an active role in world politics, they need communication techniques that are both broad and effective. In this book, Dr. Ngwainmbi presents a comprehensive approach to media and communication in developing countries. The author analyzes traditional methods of communication--dance, ritual, caste, religious oracles, and more--and shows how these communication agents, in addition to the basic affordable modern media, create the context for realizing development efforts. The author also examines the new world information and communication debate and raises new questions about its meaning to Africa.

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Editorial Reviews

Review

This volume is a major contribution to the literature and an acute diagnosis of the problems and prospects of community and nation building within an African context. Students, teachers, area specialists, and those working with development projects will benefit highly from this work.>>> (Mowlana, Hamid Canadian Journal Of Communication )

Ngwainmbi presents a comprehensive approach to media and communication in developing countries.>>>> (Canadian Journal Of Communication )

Ngwainmbi presents a comprehensive approach to media and communication in developing countries. (Canadian Journal Of Communication )

This volume is a major contribution to the literature and an acute diagnosis of the problems and prospects of community and nation building within an African context. Students, teachers, area specialists, and those working with development projects will benefit highly from this work. (Mowlana, Hamid Canadian Journal Of Communication )

About the Author

Dr. Emmanuel K. Ngwainmbi is a professor at Elizabeth City State University, NC, journalist and an expert on international/global communication management. He is also Director of International Marketing and Consulting Service (ITMS), a communication firm dedicated to training and informing the public about business and social developments in Africa. Readers can access more information about his writings and professional career at www.megatouring.com.

Product Details

  • Hardcover: 196 pages
  • Publisher: University Press Of America (January 10, 1995)
  • Language: English
  • ISBN-10: 0819197343
  • ISBN-13: 978-0819197344
  • Product Dimensions: 8.5 x 5.7 x 0.6 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #7,149,170 in Books (See Top 100 in Books)

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5.0 out of 5 stars A Book to Read, May 5, 2000
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This review is from: Communication Efficiency and Rural Development in Africa (Hardcover)
Dr. Ngwainmbi's book distinguishes itself from other books on development communication in three ways; its factual presentation of rural development problems in Africa, its critical analysis of media and the latter's inevitable role in supporting development efforts in Africa, and its unique description of characteristics of rural residents or people in more remote parts of the continent.

With world cultures converging through cyber communications, new political leadership and Generation X, Western thinkers should quickly increase their knowledge of Africa. They should pay attention not only to that continent's undepleted resources but also to its new efforts towarding democracy.

"Communication Efficiency & Rural Development in Africa" is a well-researched product with valuable information.

I highly recommend the book to small scale businesses, entrepreneurs, scholars, policymakers, and students of African New Age development.

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