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Communication and Persuasion: Central and Peripheral Routes to Attitude Change (Springer Series in Social Psychology)

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Communication and Persuasion: Central and Peripheral Routes to Attitude Change (Springer Series in Social Psychology) [Hardcover]

Richard E. Petty (Author), John T. Cacioppo (Author)

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Product Details

Hardcover: 262 pages
Publisher: Springer; 1 edition (September 10, 1986)
Language: English
ISBN-10: 0387963448
ISBN-13: 978-0387963440
Product Dimensions: 9.3 x 6.1 x 1.1 inches
Shipping Weight: 3.6 pounds
Amazon Best Sellers Rank: #2,362,043 in Books (See Top 100 in Books)

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