Communication in Poultry Grower Relations: A Blueprint to Success [Hardcover]

Larry Cole PhD (Author)

Book Description

ISBN-10: 0813827361 | ISBN-13: 978-0813827360 | Publication Date: February 28, 2000 | Edition: 1

Communication in Poultry Grower Relations shows a process used to continuously improve the working relationship between integrators and their growers. A special feature is the "how to" format in which this book details the relationship process so a company and its growers can implement the procedures discussed.

The book also provides a comprehensive discussion on the dynamics associated with corporate culture changes. The reader will learn how to manage the resistance associated with each of the five phases of change to successfully implement the improvements in the company-grower working relationship.

Editorial Reviews

From the Back Cover

Communication in Poultry Grower Relations addresses the growing outside pressures from increasing government regulation, environmental concerns, and burgeoning public interest in animal-rights issues that agriculture is currently facing. Also addressed are the growing pressures from within – deteriorating working relationships between integrators (or companies) and growers. This erosion of trust has been caused by a combination of factors, including economic conditions and conflicting values, fears, and goals. This book finds a practical antidote to the strained alliance between two partners who share common concerns and goals. Concepts and issues in this text include:

• U.S. history of the poultry industry


• Inverting the organizational pyramid to produce teamwork and excellent grower-company relationships


• Vision statements that exemplify different approaches
  Establishing trust among growers and employees in live production, live haul, the hatchery, and the feed mill


• Department-specific training for employees


• Delegating authority to make decisions


• The WOW! Factor to add value when a major disruption occurs


• Overcoming resistance to change


• Grower relations surveys

About the Author

Larry Cole, PHD, University of Oklahoma, is nationally recognized for his work in grower relations. He designed and provided a series of seminars on grower relations for the U.S. Poultry & Egg Association. He founded Cole Poultry Training Consultants and is the author of Frustration Is Your Organization’s Best Friend and over thirty articles on related topics.

Product Details

• Hardcover: 243 pages
• Publisher: Wiley; 1 edition (February 28, 2000)
• Language: English
• ISBN-10: 0813827361
• ISBN-13: 978-0813827360
• Product Dimensions: 9.3 x 7 x 0.7 inches
• Shipping Weight: 1.1 pounds
• Amazon Best Sellers Rank: #4,537,637 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.