Customer Reviews

Mass Communication Theory An Introduction

5 star:		(2)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

As a professor of communication, I use this book as a text in my introductory course. While it lacks a little bit in giving details of individual theories, its broad coverage of the field is excellent. This is a good book for someone who wants to know what "mass communication" is all about, but you will need to read additional books or articles to get a full understanding of particular theories.

An extense and complete review of over more than 60 years of Communication Studies is the result of an incredible job by Proffesor Denis McQuail, from the University of Amsterdam. Altough is not a chronological display of theories, is very easy to read. This third edition includes some of the more recent examples from the Cultural Studies, and that addition is thankful for everybody interested in the field this days. JUL.

An extense and complete review of over more than 60 years of Communication Studies is the result of an incredible job by Proffesor Denis McQuail, from the University of Amsterdam. Altough is not a chronological display of theories, is very easy to read. This third edition includes some of the more recent examples from the Cultural Studies, and that addition is thankful for everybody interested in the field this days. JUL.