The second of these prestigious yearly collections to be published by SAGE. As with previous volumes, Communication Yearbook 7 publishes the best work written by members of the International Communication Association, work not available elsewhere.
'This volume represents a welcome addition to the fine series of which it is a part, and it deserves a place in the reference collections of academicians and practitioners who are seriously concerned with scholarly research and perspectives in the various specializations which comprise the broad field of Communications.' -- Journal of Advertising, Vol 13 No 1, 1984
