This work is a guide to leveraging the advantages of building a community of commerce. It highlights case studies involving several different companies, non-profit organizations and industry consortia. In addition to examining a real-life project managed by the authors, this title covers how communities of commerce were formed, prospered, and influenced the success of thier members. The point is made that businesses organized in this way have more power and capitalization value, than stand-alones. Advice is given as to how business leaders can build these types of businesses; how to design, develop and execute a strategy of building communities in commerce.
Communities of Commerce (Commercenet Press)
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Editorial Reviews
Amazon.com Review
Connect and collaborate--in our Internet age, these two words have taken on a whole new meaning. What they refer to and describe, the essence of community, is the much-discussed and increasingly important subject that authors Stacey Bressler and Charles Grantham explore in Communities of Commerce.
Beginning with a look at the importance of community in our lives, Bressler and Grantham examine what the notion has come to mean. They compare today's exploding pace of change with the revolution in knowledge exchange that stemmed from Gutenberg's invention of the printing press in the mid-15th century. More than simply enabling information to be shared by a greater number of people, the printing press led, ultimately, to a change in how humankind viewed itself. Even more profoundly (and much more rapidly), the Internet has not only expanded our ability to connect with each other, it has entirely transformed our notions of time, space, relationships, and community. Believing the "primary benefit of the Internet is that it gives people the ability to connect and be more closely related to others who share their purpose," the authors illustrate how companies can most effectively relate this benefit to their business models. They discuss the factors that are driving and pulling businesses toward online communities of commerce, as well as the transformation this requires, and provide practical guidance on how to build and sustain effective communities. If organized better, this book could have been shorter and more hard-hitting; however, the authors have done a good job in using interesting (and refreshingly uncommon) case studies to demonstrate the practical importance of an otherwise nebulous concept. --S. Ketchum
Review
"Bressler and Grantham get it! Communities of Commerce is a well-written guide to success in the Internet-run new economy." -- Blair LaCorte, Senior Vice President, VerticalNet
"If you want a sweeping analysis of what underlies the new economy, read this book." -- John Seely Brown, Chief Scientist at Xerox, author of The Social Life of Information
"If you want a sweeping analysis of what underlies the new economy, read this book." -- John Seely Brown, Chief Scientist at Xerox, author of The Social Life of Information
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Most Helpful Customer Reviews
12 of 13 people found the following review helpful:
5.0 out of 5 stars
Communities of Commerce spells success!,
By Delores Palmer (Springfield, Ilinois) - See all my reviews
This review is from: Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty (Hardcover)
I couldn't put Communities of Commerce down and read it in one day! For business owners and others, it captures great concepts and examples of what some businesses are doing to create a powerful network for their business and non-profit communities. Although outwardly, the style of writing looks academically-oriented, the authors engage the reader by explaining the concept as though a movie is being created. Once I got into the rhythm of the book, it was a breeze, and each chapter opened new insights. With my writing tablet quickly filling up with notes, I appreciated the case studies, tips, and checklist at the end of each chapter. This allowed me to immediately evaluate whether my company is appropriate to pursue the "Communities of Commerce" approach. From history to steps to take, the entire book is a gold-mine for business (and community) leaders who want to take their companies into successful Internet avenues. I also appreciated the web listing of the various companies involved. I recommend Communities of Commerce to all serious business and community leaders.
0 of 20 people found the following review helpful:
5.0 out of 5 stars
Hits the mark,
This review is from: Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty (Hardcover)
This is exactly the type of timely work that will help us in our own Silicon Valley venture. Well done, and thanks!
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