Customer Reviews

Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty

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I couldn't put Communities of Commerce down and read it in one day! For business owners and others, it captures great concepts and examples of what some businesses are doing to create a powerful network for their business and non-profit communities.

Although outwardly, the style of writing looks academically-oriented, the authors engage the reader by explaining the concept as though a movie is being created. Once I got into the rhythm of the book, it was a breeze, and each chapter opened new insights.

With my writing tablet quickly filling up with notes, I appreciated the case studies, tips, and checklist at the end of each chapter. This allowed me to immediately evaluate whether my company is appropriate to pursue the "Communities of Commerce" approach.

From history to steps to take, the entire book is a gold-mine for business (and community) leaders who want to take their companies into successful Internet avenues.

I also appreciated the web listing of the various companies involved. I recommend Communities of Commerce to all serious business and community leaders.

This is exactly the type of timely work that will help us in our own Silicon Valley venture. Well done, and thanks!