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Communities Dominate Brands Hardcover


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Product Details

  • Hardcover: 304 pages
  • Publisher: futuretext (March 31, 2005)
  • Language: English
  • ISBN-10: 0954432738
  • ISBN-13: 978-0954432737
  • Product Dimensions: 9.5 x 6.4 x 0.9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #1,648,461 in Books (See Top 100 in Books)

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Customer Reviews

4.3 out of 5 stars
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See all 10 customer reviews
Communities will be the strongest force shapping the new economy.
Adalberto
I thoroughly enjoyed the book, am now rereading it, and recommend it to anyone in business.
R Stevens
The book is loaded with insightful examples and revealing case studies.
Aaron C

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Aaron C on May 6, 2005
Format: Hardcover
This book impresses on every page with statistics, quotes, evidence and logic. The book proceeds logically from one concept to another. It forces the reader to re-examine assumptions, and constantly presents impressive examples from all around the world. The concepts are real, the trends sustainable and therefore their conclusions are indisputable.

The book is loaded with insightful examples and revealing case studies. The brand names and companies are all household names but the reader will be surprised how many unrelated industries are now involved with communities, from Adidas to Red Bull. Many times you have to put the book down to fully grasp the extent of their meaning.

There are chapters on blogging, on virtual worlds/videogaming and on cellphone based Generation-C. These are used as the three primary areas where digital communities already exist. The book then shows how just about every industry from TV and the internet to locksmiths and aerospace are feeling the impacts of communities.

The early part of the book discusses familiar themes of disruptive technologies, convergence and fragmentation. These are amplified with alarming facts, stats and examples. The second half of the book takes the reader deep into the near future, showing what changes are already happening to society. The book makes a compelling case as it so broadly provides examples from countries such as Japan, South Korea, Hong Kong, England, Finland, Holland etc, in addition to USA and Canada.

The book concludes with the earth-shattering impacts to all of business, that brand dominance is now being superceded by community power. But where most books might end at introducing a revolutionary new problem or issue, this book goes on with another chapter to explain how that problem can be solved.

A remarkable book, thoroughly captivating, immensely insightful. I recommend it to anyone in business or technology.
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1 of 1 people found the following review helpful By R Stevens on November 18, 2005
Format: Hardcover
This amazing book continually impresses with vivid expert opinions and quotes with statistics and page after page of thoroughly documented examples. The book book proceeds logically through the management concerns of today, including disruptive technologies, convergence and fragmentation etc. Then it looks at the crisis facing traditional advertising, branding and marketing. The last three chapters of the book build on the earlier ones show how extensive a change is already happening with global players like Adidas, Red Bull, Boeing and Ford.

The book includes insightful and immediately usable theories. I particularly liked the Four C's the Alpha Users, Engagement Marketing and Generation-C. To top it off, the book includes 13 revealing case studies. I suggest you read Oh My News Korea, Twins Hong Kong and Habbo Hotel Finland to really see the future impacting traditional businesses. I thoroughly enjoyed the book, am now rereading it, and recommend it to anyone in business.
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1 of 1 people found the following review helpful By Sian Kirwan on June 21, 2005
Format: Hardcover
An excellent insight into what enpowered communities will want to do. For people who are interested in the rapidly growing opportunities of the mobile connected youth there are some brilliant inspirational ideas leaked.

What is the value of a blog? who is the writer? why have they felt compelled to write?

Well in this case it's because you will find nothing that has a better finger on the pulse of newly emerging connected communities - communities that have the power to ruin your brand or promote your competitors.
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By terrance davidson on August 13, 2013
Format: Hardcover Verified Purchase
This is very deep and strong for the digital marketplace. Easy read, Solid material a thinking man's guide to whats next !
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By Adalberto on February 16, 2013
Format: Hardcover Verified Purchase
Very helpful insights for my business. Communities will be the strongest force shapping the new economy.
Euro crisis will ends but the economy is not going to be same anymore.
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