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Inside This Book Citations: This book cites 23 books Explore: Citations | Books on Related Topics | Concordance | Text Stats Key Phrases - SIPs: engagement marketing, interruptive advertising, new marketspace, networked age, digital economics (more) Key Phrases - CAPs: Alpha User, Hong Kong, Alan Moore, Thomas Cook, New York (more) Browse Sample Pages: Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me! |