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Community 101: How to Grow an Online Community Paperback – October 7, 2010

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Product Details

  • Paperback: 100 pages
  • Publisher: Happy About (October 7, 2010)
  • Language: English
  • ISBN-10: 1600051529
  • ISBN-13: 978-1600051524
  • Product Dimensions: 5.5 x 0.2 x 8.5 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #2,769,502 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful By Cristina Moisa on March 21, 2012
Format: Kindle Edition Verified Purchase
The choice of available books on online communities is overwhelming; I got a shortlist from a professor acquaintance who teaches a class on the subject and in the end chose this one because its title promised a basic overview and, at less than 100 pages, it was much less intimidating than other offerings. The primary author, Robyn Tippins, seems to be a respected professional community manager with 10+ years of experience in the field. I confess that I'm not all that familiar with the social web/blogging landscape and so my opinion about her expertise in the field, based on her professional associations, was influenced by the mention of a big-name company (Yahoo).

The book is clearly targeted at small business owners, and its central theme is how to support your business with an online community. In this respect, the title "How to grow an online community" is a bit misleading. Strictly speaking, there is only one chapter that addresses directly the "how" question - Chapter 5, "The Golden Rule". Even this chapter might disappoint people who are looking for very specific or technical instructions. Concrete concerns, such as "what type of community should I build?", "what platform do I need to use?", "exactly what features do I need to implement to achieve my goals?", are not addressed in this book. Instead, the focus is on broader strategies of interaction with the members of the community: "Bribes", "Speedy Response", "Accountability", etc. The advice is supported with real-world examples. While these examples are a good illustration of the points made and, occasionally, quite memorable (the story of Digg's founder admission that the company screwed up by burying the posts that contained the Unix DVD key in particular comes to my mind) , I wished there were more of them.
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1 of 1 people found the following review helpful By Brian Holman on March 18, 2012
Format: Paperback Verified Purchase
Community 101 is exactly as it implies; the beginners guide to how communities generally work and things to be conscious of when working with one. The book gives some general considerations on what online communities are and helps the new comer enter the novice stages of online community engagement and building. Community 101 is an easy read that shares many examples and outlines general properties that are part of an online community. This book is perfect for small businesses that are looking to improve or start online communities. Much of the language is very simple and easy to follow for those who might be oblivious online engagement as a strategy or community building.
The Tippins and Marquit are very helpful in sharing a few pointers that range from community norms to strategy. The book covers a lot of material in short 80 or so pages; this is also its downfall in terms of depth and specificity. For those who are looking to go beyond general concepts and basic strategy this book may not be for you, but as a quick reference this book for those who have no idea what online communities is this meets the mark. I purchased the book for my iPad using the kindle edition which the formatting was a bit off and left some to be desired. I give 4 stars because it is good starting to a more in-depth conversation, hence the 101. Though it meets the beginners version very well there seems to be some information lacking in terms discussing retention and growth strategies that are more specific then a business 101 course.
Most looking at this book will recognize that some of the suggestions need more explanation and reasoning then recommending one to hire an expert.
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1 of 2 people found the following review helpful By David Strom on November 10, 2011
Format: Paperback
This is filled with hands-on, practical advice on how to build and keep an online community, written from the perspective of two women who do this in their daily jobs. There are tool suggestions galore but the overall tone and tenet of this book is that community building is not something that can happen overnight, without a lot of care of feeding and attention from a variety of people behind the scenes at your website. For example, "Remember the Golden Rule. Think about how you want to be treated--then treat your community members the same way." There are plenty of case studies sprinkled throughout along with things not to do and to do and how to constantly tweak and improve your online presence.

No one who operates a modern website should be without this book.
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