The rapid pace of change in the banking industry is impacting the manner in which community banks conduct their business. The community bank, long a tradition in banking, is faced with several obstacles it must address head-on in order to survive. The Community Bank Survival Guide calls upon community banks to abandon tradition'' and look to the future--now--to impact the way each institution conducts its business--from the procedures and policies in place to the equipment in used by the employees. This book describes techniques for survival and devotes coverage to the importance of developing leadership in the community bank and in the surrounding community. Changing the culture to one that is more sales and marketing driven--perhaps the most important change necessary for survival--is covered in great detail. The Community Bank Survival Guide includes strategies for: Designing tactics and techniques for increasing asset base and profitability; Highlighting community involvement as key to an institution's mission; Addressing the imperatives of change; Evolving the culture of an institution's staff to one that is more market savvy; Disclosing and communicating director liabilities and responsibilities.
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2 of 3 people found the following review helpful:
5.0 out of 5 stars
Remain Independent !,
By A Customer
This review is from: The Community Bank Survival Guide: Overcoming the Challenges of an Increasingly Competitive Marketplace (Paperback)
This book is an excellent resource for community financial institutions who desire to remain independent. The rules Dr. Austin has developed are insightful and obviously a result of years of working directly with community banks.
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