Como utilizar el cuadro de mando integral: Para implantar y gestionar su estrategia [Paperback]

Robert S. Kaplan (Author), David P. Norton (Author)

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Book Description

Publication Date: January 2006

Presents a multidimensional approach to measuring corporate performance that includes both financial and nonfinancial factors.

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Presents a multidimensional approach to measuring corporate performance that includes both financial and nonfinancial factors.

Editorial Reviews

About the Author

Robert S. Kaplan is the coauthor of Cost & Effect, Relevance Lost, and Strategy Maps, and the editor of Measures for Manufacturing Excellence. David P. Norton is the president of Renaissance Solutions, Inc. He is the coauthor of Strategy Maps.

Product Details

Paperback: 412 pages
Publisher: Gestion 2000; Tra edition (January 2006)
Language: English
ISBN-10: 8480885610
ISBN-13: 978-8480885614
Product Dimensions: 8.9 x 6.3 x 1.3 inches
Shipping Weight: 1.6 pounds
Amazon Best Sellers Rank: #3,024,815 in Books (See Top 100 in Books)

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