Customer Reviews

What's Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient

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We all know branding is important, but it's difficult to measure. Sandra Sellani's "Brand Quotient" doesn't tell us how to evaluate a brand's worth (there are many formulas on the market). Instead, she focuses on the measurements of branding strategy execution.

"What's Your BQ?" is very useful for entrepreneurs or marketing professionals plan their marketing campaigns. Too often marketing campaigns focus too much on short term responds and ignore the long term branding strategy. This book not only provides a test to measure your execution of your branding strategy, it also offers 35 companies' strategy to build their brands. Some stories are very insightful (Netflix, Simple Green), and some are very interesting (Victor Pigs, [...]). These stories make this book a very interesting read and give new ideas of planning the branding strategy.

Many business books are good at giving us endless strategies. Ms. Sellani distinguishes herself by transcending strategy and drilling into tactics. Her 35 case studies make it possible to quickly see how to apply the principles she espouses. Buy this book if you want to start working smarter instead of just harder.

As retained search consultant I have had the privilege of working with many executives over my career. I have read many business books and take to heart their advice. Sandra's stood out offering insight not often consolidated in one book and we all recognize time is money. I recommend WHAT IS YOUR BQ to Leaders of any organization in any Department to further their career, their Team's effectiveness and the bottom line of their organizations.

Lynne Mark
Managing Director and Principal
MarkGroup Partners

This book should be read by everybody...that's right, EVERYBODY. No matter what business you are in, no matter what product or service you provide, branding is critical. Without a "brand" your company will not thrive. Do you know your unfair competitive advantage? If not, this book will help you identify it.

Sandra is a passionate, dynamic speaker. Not what you'd expect from someone writing about corporate experience. She definitely knows her stuff and makes it understandable to "the average person." This is a must-have for anyone who is interested in creating a consistent, powerful brand.

ronda Del Boccio, the Story Lady of ProfitableStorytelling
#1 bestselling author, speaker and mentor

I couldn't put the book down! Sandra Sellani has found a way to teach the concept of branding through easy to use checklists and interesting examples. Walking through the scoring and checklists makes it clear where the branding weaknesses are. She then proceeds to give several examples of successful brands giving idea after idea of how to enrich it. The examples are interesting, exciting and encourage plenty of thought. Whether you have a current branding strategy or not, it has something to offer at all stages. It is a must read for anyone with a product, company or idea.

As a small business owner and operator, I am often too busy working to think about branding my company, and hiring a branding agency can have a huge price tag associated with it. By reading What's Your BQ, I'm able to make smart decisions about branding my company. Also, the questions that are posed at the end of each of the 35 stories helps me to not only see what other companies are doing successfully, but helps me apply branding strategies to my own company. If you want a simple process to build a better brand, this book is it.

I love marketing books and at the same find many of them rather thin on ideas. That's not the case in this book. Sellani give you the tools to create or fix your brand and then takes you deep into the brand strategies of 35 winners. The stories are enlightening and fun and the brandstorming questions themselves are worth the price of admission.

FINALLY, a book that doesn't spend 100 pages expounding on theories! Sellani sifts through the hype that surrounds branding and gives the reader the necessary tools to build a brand's long-term success. This is the book I was always waiting for that delivers a fundamentally solid nuts-and-bolts approach to branding. Although the book can also apply to large corporations, it is filled with thought-provoking case studies from small-to-medium-size companies that I can relate to. If you've got branding on your brain, this is a MUST-READ!

Sandra has knocked it out of the park with her first book. Can't wait to read her next book. I understand it is coming out early this year?

This a must read for every marketing professional as well as business owner developing their own unique brand for their products or services.