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Product Description
Amazon.com Review
Fast Company magazine is more than just another business magazine, because it focuses on the movers and shakers who primarily exist behind the scenes. The journalists working for the magazine head to the human resources and public relations departments to take readers further into the business world than ever before. With features on businesspeople and politicians, technology columns, and innovators in the field, it gives readers an inside look at business. Fast Company magazine has several regular columns, including one that looks at all issues concerning a specific business problem. Authors like Elizabeth Spiers show the pros and cons of any action that you might take in response to a problem. The magazine also publishes a column on the importance of marketing and new methods of marketing, and another column helps newcomers to technology understand how recent changes are affecting the business world. The real highlight of Fast Company magazine is the feature article inside each issue. Past issues detailed the struggles Steve Jobs faced when launching and running Apple and how Barack Obama turned his life as a politician into a brand and household name. Every subscription provides readers with access to the Fast 50 issues, which examine the top fifty names in the business world. The fifty people the magazine highlights include famous names and those working behind the scenes of your favorite companies. Subscribing to Fast Company magazine lets you find new information regarding marketing and technology and discover tips and techniques you can use on the job.
Product Description
Fast Company has been dedicated to covering the latest cutting-edge developments in the business world. With a unique focus on the emergence of design and the ever growing culture of sustainability Fast Company continues to advise and inform its readers in a way unlike any other magazine. It transcends the boundaries of normal business conventions by showcasing organizations and individuals who impact the world through creative ingenuity.
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3.5 out of 5 stars
3.5 out of 5 stars
Most Helpful Customer Reviews
19 of 20 people found the following review helpful Subscription Term Name:1 year|Amazon Verified Purchase
A ground-breaking magazine when it first came out, Fast Company kind of fell apart after the Dot-Com bubble. It was almost like they stopped employing journalists. Now it seems to be finding its way again by focusing on leadership, entrepreneurship, innovation and creativity rather just on the latest technology craze (there are blogs for that). This is a worthwhile subscription to have if you are interested in what's happening now and what's next in today's information economy.
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9 of 9 people found the following review helpful Subscription Term Name:1 year
Fast Company is a magazine that focuses on recent trends in business and technology from a very socially-conscious point of view. The design and format of the magazine are very appealing, and before I subscribed to it I would regularly browse it at "Borders" or "Barnes and Noble." Since I am a gadget freak, the section on the latest products and tools was always one of my favorites. The magazine tends to focus a lot on the persons behind the headlines, regularly profiling many of the industrial movers and shakers. Oftentimes, however, persons that they choose to profile are of dubious distinction at best, and the articles about them have a very strong puff-piece feel to them. On top of that, the companies seem to be eager to ascertain their socially-conscious bona fides by appearing in a positive light in this magazine, so there is also a strong sense of articles coming across as if written in conjunction with corporate PR machines. Nevertheless, the quality of writing for the most part is pretty high, and there are many interesting and stimulating stories that are worthwhile reads.
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8 of 8 people found the following review helpful Subscription Term Name:1 year auto-renewal
I recently canceled my subscription to Fast Company. I receive more magazines than I probably should and Fast Company was always the one I would get around to if I finished all the others. Although Fast Company has had some pretty interesting articles, I just can't stand reading an article or reading up to their constant fascination of the 'war between Apple vs. Facebook' or any of the other battles between larger tech companies. Who cares. Those articles become very stale and unoriginal. Fast Company is like the groupie for the dot coms or tech sector, whenever a small company like Zynga comes around, they think they're going to transform the world. They also have a lot of lists, which also gets tiresome. Their list of creative people issue pretty much takes up the whole issue, leaving nothing but some short descriptions of people. I don't want to completely bash the magazine because they occasionally do produce an interesting article [...] being one of them. Also, I am a big fan of the infographics they have on their website. Since my feelings are somewhat mixed about Fast Company I would say it would be a good one to just pick up at the stand from time to time.
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8 of 8 people found the following review helpful Subscription Term Name:1 year|Amazon Verified Purchase
along with WIRED, i feel that Fast Company is one the few maverick publications left in this merger and recession world. Even if you don't agree with the articles or predictions, at least every one is well-thought out and INTERESTING.
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7 of 7 people found the following review helpful Subscription Term Name:1 year
I really enjoy this publication. It puts marketing and growth strategies within reach of those of us who fall asleep reading other business Mags. I've learned a ton and have been able to bring some of what I've learned to my job. It also helps consumers understand the marketing forces being put into play to capture their loyalty and their dollar.
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8 of 9 people found the following review helpful Subscription Term Name:1 year
I started reading Fast Company at a friends house and I was sold. The magazine focuses on the new trends that are going on and promise to shape the next two to five years. Here's a sample:
There's a mechanic in Kansas (?) who tweaks Hummers to get over 75 mpg AND ramps up their horse power. The crazy part? Most of the parts he uses is off the shelf and Detroit could be doing it today.
There is a video game control that should be out by the end of 2008 that you will wear on your head and it will read your brain patterns to determine if you go left or right.
IBM has taken their top mathematicians out of the think tank and added them to their consulting services. The mathematicians get real world applications from the source, the consultants get more ideas.
I could go on. If nothing else, it's fun to read about where things are headed. It also provides great discussion starters for parties.
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10 of 12 people found the following review helpful Subscription Term Name:1 year|Amazon Verified Purchase
When "Business 2.0" stopped being published last year, I was very disappointed since I didn't know of another magazine like it. I think "Fast Company" fits the bill and am excited to find that it's loaded with articles about "the new" in the business world and in the tech sector. The latest issue has a story about the top 50 up-and-coming companies, with Google being number one. What an interesting piece about their corporate culture and some of the people who work there! I hope they keep up the good work and that they don't fall into a black hole as "Business 2.0" did. I like having something I can hold in my hands when I'm reading. I know I can find out a lot of this stuff one way or another on the Web, but when I curl up in bed at night, I like to have a magazine or book in my hands, not a laptop... I am looking forward to the arrival of the next issue!
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12 of 15 people found the following review helpful Subscription Term Name:1 year
"Fast Company" provides the reader with anecdotal stories of entrepreneurs in high tech industries. I found the stories to be of some interest, but not directly helpful to someone outside of industries involving cutting edge electronic technologies. I think that it would be attractive to a limited audience, but not to the general reader.
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