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The Company Culture Challenge [Kindle Edition]

Robert Betzel , David Russell
4.3 out of 5 stars  See all reviews (9 customer reviews)

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Book Description

Zappos was broke in 1999 and in 2009 sold itself to Amazon for $1.2 BILLION. How did they do it? Zappos CEO Tony Hsieh says they succeeded then and now because of his laser focus on developing a superior company culture.

The question is, how can YOU do it? This book, The Company Culture Challenge, does more than tell you how. It gives you a step-by-step strategic plan to transform your organization into a high profit leader as you learn how to fully engage your employees and serve your clients so well they can't live without you.

Where did it come from? Sick of ideas and random strategies offered by other authors, entrepreneurs David Russell and Rob Betzel developed this 7-step process to transform any company culture into a team of people who take ownership for making certain clients are happy. And happy customers drive faster growth and higher profits.

Do not wait. This system is a game changer for any leadership team willing to implement it. In The Company Culture Challenge, these two business zealots have done the work for you. Leaders who follow their straightforward step-by-step system will transform slackers into superstars and casual customers into loyal evangelists. This is crucial information for companies of all sizes because customers have more options than ever, and you need them to think only of you.

Editorial Reviews

About the Author

David Russell is CEO of Success With People, where his team trains and coaches entrepreneurs to develop a powerful company culture that provides a sustainable competitive advantage. He is also CEO of MANAGEtoWIN, an integrated, very low-cost, online talent management portal. He has authored and co-authored five books. As a consultant, coach, or speaker he has served Microsoft, Cisco, Intel, Tech Data, Ingram Micro, Autotask, ConnectWise, Tigerpaw, Catalyst Telecom, CompTIA, Heartland Technology Groups, Everything Channel, InsideNGO, Vistage and Entrepreneur's Organization members. Robert Betzel's fifteen years of experience in the information technology field has always focused on the client experience. As president and CEO of Infinity Network Solutions, Inc., Rob serves his employees and clients by focusing on how to maximize today's technology and be ready for tomorrow's. Infinity Network Solutions' focus is on providing fixed-fee IT services and IT infrastructure as an operating expense, making them unique in their market. He regularly speaks to groups on current and emerging IT trends

Product Details

  • File Size: 1412 KB
  • Print Length: 247 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Smyth Barnabas Publishing (August 22, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005ISB012
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #966,878 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.3 out of 5 stars
4.3 out of 5 stars
Most Helpful Customer Reviews
5 of 6 people found the following review helpful
5.0 out of 5 stars It's the Culture, Stupid! August 31, 2011
Format:Kindle Edition|Verified Purchase
Do you feel like Sisyphus, the mythical character, pushing your boulder-of-an-organization (or department) up a hill, knowing no matter how hard you work, it will eventually all just come crashing back down again? Then this is the book for you--but the solution may surprise you.

It's the culture, stupid!

Authors David Russell and Robert Betzel begin their book by describing a modern day Sisyphus. They dive into the dismal corporate culture wasteland--expose the skinny relic that it is in most organizations--and then deliver a very, very practical step-by-step process for fixing it. In their view, a company culture must mean something--and it can be measured in sales, growth, engagement, healthy relationships and much more.

News Flash! You must get this book! It's already on my Top-10 List for 2011--and I still have about 15 books to read before New Year's Eve--but I'm that confident you'll find huge value in The Company Culture Challenge.

Example: when is the last time a business book (or high-priced consultant) added the word "accountability" after mission, vision and values? Russell and Betzel do--and their action steps to build accountability into your culture's DNA are worth the price of a hundred Kindles.

The book refuses to waste your time with hypothetical, theoretical mumbo jumbo filler. Instead, the authors deliver real people in real organizations who demonstrate what a healthy and thriving culture looks like. Example: Jim Cabela, founder of the $2.6 billion outdoor retailing company Cabela's, "works until noon daily personally addressing new complaints received the day before from customers." Ya think that might inspire the troops?

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2 of 2 people found the following review helpful
5.0 out of 5 stars Much more than you expect September 19, 2011
Format:Kindle Edition|Verified Purchase
As a disclaimer, I must tell you that I've known David Russell, one of the authors, for years. Dave is a highly principled man strong on goals and high on integrity. My initial expectation was that I would find a couple of golden nuggets that I could use in my business life to be a better manager, employee, co-worker and person. What I found was an endless gift of steps and lists to create opportunities to develop a corporate culture to be proud of.

This was not a book that talked trivially of mission statements, value propositions, shared values and the customer experience. This book offers practical advice in these areas along with ideas on employee buy-in, implementation and the elusive quantification of ROI. Even if you only implement a couple of their ideas, you will reap benefits from the time you invested in reading this material.

My only advice would be to read the hard-copy of this book. You will want to take notes in the margins and circle items to come back to in the future. Some of the illustrations may lend themselves to better scrutiny in a paper format. I love my Kindle, but this may be one book you read the 'ol fashioned way.

All the best,
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2 of 3 people found the following review helpful
5.0 out of 5 stars The Company Culture Challenge January 31, 2012
By Dimitri
The Company Culture Challenge is a must for every business. The book is organized so you can easily implement the contents as an action plan. With many books, you enjoy reading them but then have to figure out how to use the information. David hands you the plan. Thank you David.
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2 of 3 people found the following review helpful
By Tracy
Format:Kindle Edition
The real challenge resulting from this book will be to put the ideas presented into action. The book is well thought out and researched.
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3.0 out of 5 stars Reasonable, fair and sensible. January 8, 2014
By jr2.0
Format:Kindle Edition
A good outline for small business owners who find themselves lacking in common sense. Thank you Robert and David. Job well done!
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