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In the Company of Giants: Candid Conversations With the Visionaries of the Digital World Paperback – September 4, 1998
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Top Customer Reviews
Steve Jobs: "In the early days, we were just trying to hire people that knew more than we did about anything and that wasn't hard because we didn't know a lot. Then your perspectives are changing monthly as you learn more. People have to be able to change."
T. J. Rodgers (Cypress Semiconductor): "the standard entrepreneurial answer is frustration. You see a company running poorly, you see that it could be a whole better. Intel and AMD were arrogant. If you think about it, any billion dollar company, that has so much money to spend on R&D should be unassailable. But the large companies routinely cannot crunch little companies so something's got to be wrong."
Gordon Eubanks (Symantec): "What makes a company successful is people, process, product, and passion. You must have great people and product and passion balanced by process."
Steve Case (AOL): "Do something you really love, you are passionate about. Take a long-term view, be really patient. There are going to be bumps on the road."
Scott Cook (Intuit): "People [customers] won't tell you what they want. Often they can't verbalize it because they don't understand things they've not seen. You must understand fundamental motivations and attitudes."
Sandy Kurtzig (ASK): "I did not see it as incredible risk. Many entrepreneurs would tell you why it was obvious to do what they did. When you have nothing, you have nothing to lose. That's why so few entrepreneurs can do it a second time.Read more ›
If you're looking for a formula to successful participation in the computer industry, this book will not provide it. If you are looking for insights on business practices and strategy from some of the greatest entrepreneurs in the computer industry, this book will offer that and more.
Also included in the book are profiles of the entrepreneurs, their backgrounds and core values. This book is a candid look at the many different ways that business can be grown and fostered, from some of the greatest business minds of the computer industry.
Most Recent Customer Reviews
This is truly an excellent book, with great insights into the minds of the technology elite -- the questions are great, and the answers from these CEOs are even better! Read morePublished on May 16, 1998
Steve Jobs interview is well worth the price of the book. Fortunately, the insights don't stop there. T.J. Read morePublished on April 19, 1998 by email@example.com
The format of this book (a chapter apiece for some of the greatest minds in the computer industry) makes it an excellent read. Read morePublished on November 7, 1997 by Amazon Customer
In the Company of Giants offers one of the freshest treatment today's "Robber Barons" and manages to do it without bogging the reader down in technical minutae. Read morePublished on July 18, 1997