This research of corporate strategy analysis implements comparative analysis and benchmarking to analyse and examine the corporate strategy of the pharmaceutical sectors of 4 international pharmaceutical companies. This research adopts the hybrid approach of combining qualitative and quantitative methods in a two stages research design. Quantitative method is applied first to deal with the comparative figures, and then qualitative method is used to find out the problem. The design of this multiple research includes three phases: data collection, analysis, and reporting. The findings of this research can be divided into 4 parts: R&D/marketing, technology alliances, strategic acquisitions and merger, and manufacturing. The drug innovative projects are recommended being developed within the company's familiar therapeutic areas in order to take its marketing advantage. Through this comparative analysis, some of this type of problems of these international pharmaceutical companies is identified. A big pharmaceutical company forming alliances with some small biotechnology companies has become a trend within pharmaceutical industry since 1980s. For pharmaceutical companies, to take advantage of R&D through biotechnology is the main purpose of alliances with small biotechnology companies. It is important to note that most pharmaceutical acquisitions belong to the type of absorption with high resource transferring and low autonomy. Due to the high profit margin and the essential importance of R&D and marketing, the operation management of manufacturing of pharmaceutical industry is relatively poor. The low asset utilisation rate pointed out this problem. Academic researches have revealed that existing theories of operation management of manufacturing, such as action research, set-up reduction, teamwork, continuous improvement, collaboration, and involvement, are applicable and beneficial to pharmaceutical industry rather than waiting for the technology breakthroughs.
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This is the only dissertation on pharmaceutical industry from the globally well-known Warwick Manfacturing Group.
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Inside This Book
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First Sentence:
British pharmaceutical industry is very successful and is only second to the US. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Glaxo Wellcome, British Sterling, Business Publication, Zeneca Figure, Latin America, Middle East, North America, The Economist, Zeneca Zeneca New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Surprise Me!
British pharmaceutical industry is very successful and is only second to the US. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Glaxo Wellcome, British Sterling, Business Publication, Zeneca Figure, Latin America, Middle East, North America, The Economist, Zeneca Zeneca New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Surprise Me!
Citations (learn more)
This book cites 23
books:
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- Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th Edition) by Robert M. Grant in Back Matter (1), and Back Matter (2)
- Corporate Strategy (The Library of Management Classics) by H. Igor Ansoff in Back Matter (1), and Back Matter (2)
- Exploring Corporate Strategy (6th Edition) by Gerry Johnson in Back Matter (1), and Back Matter (2)
- Corporate Strategy by John L. Colley in Back Matter (1), and Back Matter (2)
- Marketing Management by Whitwell in Back Matter (1), and Back Matter (2)
See all 23 books this book cites
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