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Compassion, by the Pound: The Economics of Farm Animal Welfare Hardcover – June 9, 2011

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Product Details

  • Hardcover: 432 pages
  • Publisher: Oxford University Press (June 9, 2011)
  • Language: English
  • ISBN-10: 0199551162
  • ISBN-13: 978-0199551163
  • Product Dimensions: 6.4 x 1.1 x 9.3 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #944,461 in Books (See Top 100 in Books)

Editorial Reviews


Impressively detailed and documented in developing its themes ... remarkably informative about all sorts of things you didn't think would be relevant, and overall encourages the reader to press on to find out what you might learn about next. John McInerney, Animal Welfare

About the Author

F. Bailey Norwood received his Ph.D. from North Carolina State University and Masters Degree from Kansas State University. Dr. Norwood's research focuses on consumer behavior, food and livestock marketing, food policy, non-market valuation, and survey techniques. His research has resulted in numerous journal articles, agricultural newspaper articles, and an undergraduate textbook on agricultural marketing and price analysis. Dr. Norwood true passion is teaching. He teaches an introductory course in agricultural economics, a senior-level course in data analysis, and advises over fifty students.

Jayson L. Lusk previously served on the faculties of Purdue University and Mississippi State University. He holds a Ph.D. in Agricultural Economics from Kansas State University (2000) and a BS in Food Technology from Texas Tech University (1997). Professor Lusk conducts research related to consumer behavior and decision making, food and livestock marketing and policy, and non-market valuation. In the last 10 years, Lusk has published 3 books and over 100 articles in peer reviewed scientific journals, and has been invited to present his research at over 25 Universities in the U.S. and abroad. He is Associate Editor for 6 academic journals including the American Journal of Agricultural Economics and the Journal of Environmental Economics and Management. Lusk was Chair of the American Agricultural Economics Association's Food and Agricultural Marketing Policy Section, and serves on the executive board of the Western Agricultural Economics Association and the Southern Agricultural Economics Association.

More About the Author

F. Bailey Norwood has a PhD in economics and is an associate professor at Oklahoma State University, where he researches farm animal welfare and teaches agricultural economics courses.

His novel, Matrona's Four Children, was written out of a need for fiction that educates while it entertains, with the goal of encouraging economic and historical literacy, as well as a love of reading. Most other novels about economics are either mean-spirited towards certain political flavors or have a "cheesy" plot. Bailey wanted an engrossing novel that helped both liberals and conservatives contribute toward the common good while also living a happy, meaningful life.

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Most Helpful Customer Reviews

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Anyone interested in farm animal welfare should read this book!

This book may be unique in that it presents (among other things) a detailed, non-biased portrait of factory farms. There’s plenty of literature out there on the subject, but it’s generally written either by overzealous animal activists or by industry insiders seeking to spin public perception. Norwood and Lusk seek only to inform. They certainly offer opinions, with which you may disagree, but they also offer facts, some of which are inconvenient to the stories I (and others) like to tell about factory farming. For example, antibiotics are generally not used in egg or dairy production, and milk or eggs from animals treated with antibiotics are generally diverted away from human consumption. Of course some of the facts do conform with our stories: chickens raised for meat normally have only .7 square feet per bird, against 1.6-1.7 square feet for a pastured broiler in the Salatin-type system.

The authors, being economists, also look at the cost of improving animal welfare and attempt to evaluate the extent to which consumers are willing to pay that cost. They even devised some pretty ingenious experiments in order to gather data on consumer preferences. Because ordinary people are for the most part are ignorant about livestock production – on average consumers believe only 37% of all eggs produced in the US come from a cage system (against 90% in reality) – the authors had to provide them with a lot of information before accurate data collection could occur.
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