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Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well
 
 
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Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well [Paperback]

Marc Benioff (Author), Karen Southwick (Author)
4.9 out of 5 stars  See all reviews (9 customer reviews)

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Book Description

February 16, 2004
The coauthors are uniquely suited to bring this important issue to light. Marc Benioff is CEO and chairman of Salesforce.com foundation. Salesforce.com has received the Award for Excellence in Corporate Community Service by the Points of Light Foundation and Volunteer Center National Network and the first ever U.S. Chamber of Commerce Corporate Stewardship Award. A former sales and marketing executive at Oracle Corporation, Benioff is now devoting his considerable talent and energy to building an integrated technological business and philanthropic models.

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Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well + The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy + Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
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Editorial Reviews

About the Author

MARC BENIOFF is CEO and chairman of salesforce.com, a leading provider of online business applications, and creator of the salesforce.com Foundation. A former sales and marketing executive at Oracle Corporation, he is now enlisting his energy and ambition in building a new model for global philanthropy, as portrayed in this book..KAREN SOUTHWICK is an experienced journalist who has worked for several magazines, including Forbes ASAP and Upside, and metropolitan daily newspapers, including the San Francisco Chronicle. She has written four books on the business side of technology, most recently Everyone Else Must Fail: The Unvarnished Truth about Oracle and Larry Ellison, published in November 2003 by Random House/Crown. She is currently an executive editor at CNET News.com. --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Paperback: 224 pages
  • Publisher: Career Press (February 16, 2004)
  • Language: English
  • ISBN-10: 1564147142
  • ISBN-13: 978-1564147141
  • Product Dimensions: 8.8 x 6.1 x 0.6 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #154,063 in Books (See Top 100 in Books)

More About the Author

Marc Benioff is chairman and CEO of salesforce.com. He founded the company in 1999 with a vision to create an on-demand information management service that would replace traditional enterprise software technology. Benioff is regarded as the leader of what he has termed "The End of Software," the now-proven belief that multi-tenant, cloud computing applications democratize information by delivering immediate benefits at reduced risks and costs. He reveals the story of salesforce.com--and offers unconventional tools for any business to achieve lasting success--in the national best-selling book, Behind the Cloud.

Under Benioff's direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the leader in enterprise cloud computing. For its revolutionary approach, salesforce.com has received a Wall Street Journal Technology Innovation Award, been lauded as one of BusinessWeek's Top 100 Most Innovative Companies, named No. 7 on The Wired 40, and selected for the past two years as a Top Ten Disrupter by Forbes. The product has won the Software & Information Industry Association Codie Award for Best CRM for the past six years, and the Codie Award for Best On-Demand Platform in 2007, as well as multiple "Editor's Choice" designations from PC Magazine.

Benioff has been widely recognized for pioneering innovation with honors such as the 2007 Ernst & Young Entrepreneur of the Year, the SDForum Visionary Award, and Alumni Entrepreneur of the Year by the University of Southern California (USC) Marshall School of Business. The San Francisco Business Times named him as its 2009 Executive of the Year. Additionally, Benioff has been ranked named No. 7 on the Top 100 Most Influential People in IT survey by eWEEK, one of the Top 10 Greatest IT Chief Executives by VNU, and among the top 10 most visionary CEOs in the technology industry by InternetNews.com. He was appointed by President George W. Bush as the co-chairman of the President's Information Technology Advisory Committee and served from 2003-2005, overseeing the publishing of critical reports on health care information technology, cybersecurity, and computational sciences.

Throughout his career, Benioff has also been committed to using information technology to produce positive social change. In 2000, he launched the Salesforce.com Foundation--now a multimillion-dollar global organization--establishing the "1-1-1 model," whereby the company contributes one percent of profits, one percent of equity, and one percent of employee hours back to the communities it serves. Benioff authored The Business of Changing the World, in which 20 great leaders reveal how businesses can go beyond writing a check and leverage the full scope of their resources to make a difference. Compassionate Capitalism, also authored by Benioff, is the first-ever best-practices guide for corporate philanthropy that illustrates the success of the integrated model. Acknowledging his commitment to building partnerships between business and society to improve the state of the world, the members of the World Economic Forum named Benioff as one of its Young Global Leaders. In 2007 the Committee Encouraging Corporate Philanthropy presented Benioff with the coveted Excellence in Corporate Philanthropy Award and a year later welcomed Benioff to its distinguished board of directors. In 2008, for his thought and action leadership in corporate responsibility, CRO Magazine named Benioff CEO of the Year.

Prior to launching salesforce.com, Benioff, a 30-year veteran of the software industry, spent 13 years at Oracle Corporation from 1986-1999. In 1984, he worked as an assembly language programmer in Apple Computer's Macintosh Division. He founded entertainment software company Liberty Software in 1979 when he was 15 years old. Benioff received a Bachelor of Science in Business Administration from the University of Southern California in 1986.

 

Customer Reviews

9 Reviews
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Average Customer Review
4.9 out of 5 stars (9 customer reviews)
 
 
 
 
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11 of 11 people found the following review helpful:
5.0 out of 5 stars great book, February 6, 2004
This review is from: Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well (Paperback)
I really hope this kind of book published in my country, too. Only a few companies realize that they should do good things in a community. Rather, most of companies still pour their resources for doing well here in Japan. This book is great firstly because, it states that, no matter how large the company is, there should be a way to become a good citizen in a community. I am working in a company with 30 peoples, which is not so large. This book suggests that there is a business-philanthropy integrating model that my company can follow. Secondly because this book points out that a company has a power to change the society better. Most of us do not aware but a company has much more resources and opportunities than we imagine. This book describes how a company takes advantage of their resources to give back to a community. That is the new model of integrating business and philanthropy.
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12 of 14 people found the following review helpful:
5.0 out of 5 stars PR Week Review, February 24, 2004
By A Customer
This review is from: Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well (Paperback)
PR Week US

BOOK REVIEW - 'Compassionate' gives readers a lot
02.23.04

Andrew Gordon

A breath of fresh air amongst the many business books out there, Compassionate Capitalism is full of insight and trade secrets simply about building the bottom line. At a time when many corporations have cut back their philanthropy, Salesforce.com CEO Marc Benioff shows how giving back is always a good idea.

Benioff leads from example, demonstrating Salesforce's own philanthropic philosophy. He includes dozens of other examples from the likes of Hasbro, Timberland, and Cisco Systems.

While the book is repetitive at times, it ultimately proves insightful, using the examples to show how companies establish a culture of philanthropy, how they involve staff, how they reach out globally, and how they maintain their giving during tough times. Perhaps most importantly, the authors note that corporate philanthropy 'must be more than lip service or devotion to giving as a way to generate PR coverage.' The book is a nice reminder that shareholders are not the only ones who have a stake in a company's success.

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5 of 6 people found the following review helpful:
4.0 out of 5 stars highly recommend, February 3, 2004
By A Customer
This review is from: Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well (Paperback)
A terrific book with a relevant message to all of corporate America. This is a company who DOES IT and is leaving its mark on the San Francisco area and beyond. Kudos to Mr. Benioff, his model corporate Foundation, and his enthusiastic staff for giving the rest of us a model of corporate giving and employee commitment!
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Inside This Book (learn more)
First Sentence:
Suzanne DiBianca, executive director of the Salesforce.com Foundation, was escorting a journalist writing a piece on the company around the office. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
doing philanthropy, employee volunteerism, corporate philanthropists, strategic philanthropy, corporate giving program, corporate philanthropy, nonprofit partners, philanthropic mission, nonprofit world, integrated corporation, philanthropic endeavors, corporate foundation
Key Phrases - Capitalized Phrases (CAPs): (learn more)
San Francisco, City Year, United States, Silicon Valley, Levi Strauss, Digital Village, East Palo Alto, Reinventing Education, Oracle's Promise, Project Change, Raphael House, New York, San Jose, North America, United Way, Wells Fargo, Points of Light Foundation, World Economic Forum, Africa Technology Forum, Conservation International, Dinah Waldsmith, Gates Foundation, Lions Clubs International, New Profit, San Diego
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