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Most Helpful Customer Reviews
11 of 11 people found the following review helpful:
5.0 out of 5 stars
great book,
By a reader from the other side of the Pacific (Tokyo, Japan) - See all my reviews
This review is from: Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well (Paperback)
I really hope this kind of book published in my country, too. Only a few companies realize that they should do good things in a community. Rather, most of companies still pour their resources for doing well here in Japan. This book is great firstly because, it states that, no matter how large the company is, there should be a way to become a good citizen in a community. I am working in a company with 30 peoples, which is not so large. This book suggests that there is a business-philanthropy integrating model that my company can follow. Secondly because this book points out that a company has a power to change the society better. Most of us do not aware but a company has much more resources and opportunities than we imagine. This book describes how a company takes advantage of their resources to give back to a community. That is the new model of integrating business and philanthropy.
12 of 14 people found the following review helpful:
5.0 out of 5 stars
PR Week Review,
By A Customer
This review is from: Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well (Paperback)
PR Week US BOOK REVIEW - 'Compassionate' gives readers a lot Andrew Gordon A breath of fresh air amongst the many business books out there, Compassionate Capitalism is full of insight and trade secrets simply about building the bottom line. At a time when many corporations have cut back their philanthropy, Salesforce.com CEO Marc Benioff shows how giving back is always a good idea. Benioff leads from example, demonstrating Salesforce's own philanthropic philosophy. He includes dozens of other examples from the likes of Hasbro, Timberland, and Cisco Systems. While the book is repetitive at times, it ultimately proves insightful, using the examples to show how companies establish a culture of philanthropy, how they involve staff, how they reach out globally, and how they maintain their giving during tough times. Perhaps most importantly, the authors note that corporate philanthropy 'must be more than lip service or devotion to giving as a way to generate PR coverage.' The book is a nice reminder that shareholders are not the only ones who have a stake in a company's success.
5 of 6 people found the following review helpful:
4.0 out of 5 stars
highly recommend,
By A Customer
This review is from: Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well (Paperback)
A terrific book with a relevant message to all of corporate America. This is a company who DOES IT and is leaving its mark on the San Francisco area and beyond. Kudos to Mr. Benioff, his model corporate Foundation, and his enthusiastic staff for giving the rest of us a model of corporate giving and employee commitment!
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