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The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Those who succeed today do so because they compete in the most advantageous part of the market.
However, finding the right space to compete effectively is not always easyuntil now. In Compete Smarter, Not Harder, Dr. William Putsis shows you how to seize market opportunities that will have the greatest impact across multiple markets.
By utilizing the step-by-step process of strategic prioritization developed in the book, you can rework competitive efforts across markets to benefit your business. Learn to recognize strategic decisions that provide the best margins, overall profitability, and growth. Apply those strengths to extract value in other markets. Brimming with insights from Dr. Putsis's progressive academic research and widespread industry practice, Compete Smarter, Not Harder addresses each step from strategic market selection to tactics of execution and covers the following:
Every business leader can learn how to exert less effort and yield greater results. With relatable vignettes and accessible guidelines, Compete Smarter, Not Harder can make your business more profitable and you more effective.
Praise for Compete Smarter, Not Harder
"Dr. Putsis has made a valuable contribution to strategic thinking with Compete Smarter, Not Harder. He offers practical tools for helping your organization decide where and how to compete. These are the two critical elements of creating shareholder value: delivering what your customers really want and doing it better than your competition."
—MICHAEL H. THAMAN, Chairman of the Board and CEO, Owens Corning
"In a practical guide for managers at all levels, Putsis explains that the key to success is in the prioritization of the right markets and the right customers. This book offers a detailed process for making the right business decisions to compete successfully in today's business environment."
—JOHN A. QUELCH, Charles Edward Wilson Professor of Business Administration, Harvard Business School
"The root cause of business success is discipline, and that is especially true in strategy development. This book lays out a disciplined framework that will allow today's leaders to identify the difference between a temptation and a genuine opportunity—this is the essence of winning and losing in a rapidly changing world."
—MICHAEL J. CAVE, Senior Vice President at the Boeing Company and President of Boeing Capital Corporation
"In Compete Smarter, Not Harder, Bill Putsis advocates a level of focus that requires strategic use of information to set smart limits. To keep their organizations competitive, leaders need to know—and sometimes embrace—their market's limits through strategic prioritization. Smart leaders first apply analytics to explore the boundaries of their market to uncover new opportunities. Then they make fact-based decisions at every subsequent turn. Businesses that fail often do so, not because their leaders didn't work hard enough, but because they didn't carefully choose where to compete. This book delivers the principles and tools to navigate those choices."
—JIM DAVIS, Chief Marketing Officer, SAS
This book came to market at the right time, asking the right questions, to help us get the right focus, right now!.
It is not about what was. It is about what can be! Read more
This book provides a good overview of marketing strategy options from both academic and practical perspective which is crucial in today’s world. Read morePublished 13 months ago by Elena Kazakova
Bill Putsis provides a comprehensive, yet practical approach in providing business with a strategic framework on setting priorities and understanding critical decision making... Read morePublished 13 months ago by tom quigley