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Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking Hardcover – November 4, 2013


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Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking + Basic Statistics for Business and Economics + Financial Accounting: An Introduction to Concepts, Methods and Uses
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Product Details

  • Hardcover: 224 pages
  • Publisher: Wiley; 1 edition (November 4, 2013)
  • Language: English
  • ISBN-10: 1118708717
  • ISBN-13: 978-1118708712
  • Product Dimensions: 6.2 x 0.8 x 9.3 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #95,302 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Those who succeed today do so because they compete in the most advantageous part of the market.

However, finding the right space to compete effectively is not always easy—until now. In Compete Smarter, Not Harder, Dr. William Putsis shows you how to seize market opportunities that will have the greatest impact across multiple markets.

By utilizing the step-by-step process of strategic prioritization developed in the book, you can rework competitive efforts across markets to benefit your business. Learn to recognize strategic decisions that provide the best margins, overall profitability, and growth. Apply those strengths to extract value in other markets. Brimming with insights from Dr. Putsis's progressive academic research and widespread industry practice, Compete Smarter, Not Harder addresses each step from strategic market selection to tactics of execution and covers the following:

  • Techniques for determining the most advantageous market opportunities for your business
  • Approaches to manage the risk of growth
  • Processes to target the right customers in the right space with the right offering
  • Methods of aligning incentives so that others are incentivized to do what is in your best interest
  • Guidelines for preparing for the future by anticipating and leading changes in your market

Every business leader can learn how to exert less effort and yield greater results. With relatable vignettes and accessible guidelines, Compete Smarter, Not Harder can make your business more profitable and you more effective.

From the Back Cover

Praise for Compete Smarter, Not Harder

"Dr. Putsis has made a valuable contribution to strategic thinking with Compete Smarter, Not Harder. He offers practical tools for helping your organization decide where and how to compete. These are the two critical elements of creating shareholder value: delivering what your customers really want and doing it better than your competition."
—MICHAEL H. THAMAN, Chairman of the Board and CEO, Owens Corning

"In a practical guide for managers at all levels, Putsis explains that the key to success is in the prioritization of the right markets and the right customers. This book offers a detailed process for making the right business decisions to compete successfully in today's business environment."
—JOHN A. QUELCH, Charles Edward Wilson Professor of Business Administration, Harvard Business School

"The root cause of business success is discipline, and that is especially true in strategy development. This book lays out a disciplined framework that will allow today's leaders to identify the difference between a temptation and a genuine opportunity—this is the essence of winning and losing in a rapidly changing world."
—MICHAEL J. CAVE, Senior Vice President at the Boeing Company and President of Boeing Capital Corporation

"In Compete Smarter, Not Harder, Bill Putsis advocates a level of focus that requires strategic use of information to set smart limits. To keep their organizations competitive, leaders need to know—and sometimes embrace—their market's limits through strategic prioritization. Smart leaders first apply analytics to explore the boundaries of their market to uncover new opportunities. Then they make fact-based decisions at every subsequent turn. Businesses that fail often do so, not because their leaders didn't work hard enough, but because they didn't carefully choose where to compete. This book delivers the principles and tools to navigate those choices."
—JIM DAVIS, Chief Marketing Officer, SAS


More About the Author

Dr. William Putsis is a Professor at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, specializing in the areas of Marketing, Economics, and Business Strategy and is a Faculty Fellow for Executive Programs at Yale University. His scholarly work has been published in various journals, including the Journal of Marketing Research, Marketing Science, Journal of Business, Journal of Business Research, Managerial and Decision Economics, Marketing Letters, Applied Economics, Journal of Forecasting, and the Review of Industrial Organization. He is also President and CEO of Chestnut Hill Associates, a strategy consulting firm he founded in 1995. The process presented in the book has been developed over the past two decades of working with organizations of all sizes including many leading Fortune 500 companies.

In addition to Chestnut Hill Associates, Dr. Putsis founded a software company, CADEO Economics, to automate the data modeling based strategy development processes.

www.chestnuthillconsulting.com
www.competesmarternotharder.com

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Customer Reviews

4.9 out of 5 stars
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It is perfect for students, entrepreneurs, managers, or anyone.
chanil
Seldom can I read such a complete yet concise, strategic yet tactical work, by a scholar and consultant, which is so practical and helpful.
ServantofGod
If having an edge over your competition is what you are aiming for, this is the book to read.
John D. Cowen

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By chanil on November 22, 2013
Format: Hardcover
As a full time student and entrepreneur myself, it is easy to appreciate just where the author is coming from. It is perfect for students, entrepreneurs, managers, or anyone. It is thoroughly researched and very well written. I think it is one of those books suited for consulting throughout one's career.

The best thing about the book is that the next day you finished it you're already experiencing the results. It's not about hard work, it's not about luck, or even talent. It's all about prioritizing and thinking smart!

On top of the content, it's a quick read, action-oriented, and entertaining. What more could anyone ask for? Once you read this in one sitting and will probably want to read it a few times a year! This is the real deal. Buy this book. Make it your manifesto!
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2 of 2 people found the following review helpful By Patrick Boyle on November 22, 2013
Format: Hardcover
As always William Putsis gets it right when it comes to business, innovation and entrepreneurship. I agree with the other reviewers that one can read the book, act on what one learns and see results. The author is a brilliant teacher and has captured that magic here in this book.
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4 of 5 people found the following review helpful By Susan L. Ryan on November 22, 2013
Format: Hardcover
William Putsis is a brilliant business strategist... his new book reflects his vast expereince and is well worth a read!
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1 of 1 people found the following review helpful By ServantofGod on September 13, 2014
Format: Hardcover
Seldom can I read such a complete yet concise, strategic yet tactical work, by a scholar and consultant, which is so practical and helpful. Solid framework built upon well researched cases peppered with well selected quotes. In short, recommended!

p.s. Below please find some of my favorite passages for your reference.
The art of the wise is knowing what to overlook. - William Blake pg3
Thinking out of the box without having a box in the first place can be dangerous. - Phil Rizzuto pg15
Rizzutoism: the use of convoluted logic in business. Cost plus pricing, product based segmentation and distributional asymmetric incentive structures are all serious examples. Pg19
Focus on attributes, not core competencies - develop core competencies to meet the needed attributes in the market. Pg35
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1 of 1 people found the following review helpful By Erin Grossi on January 4, 2014
Format: Hardcover
Dr. Putsis offers both wise and practical advice in the book - his central premise being that when companies find themselves in grind of the business cycle, slugging it out with competitors, the best ones will pull back, evaluate the bigger picture and decide if there is a better or smarter way to achieve a competitive advantage in the market. A fresh take on business strategy that accounts for the more rapid pace of business in modern times, the book can help adjust your mindset on how to compete most effectively in the market, but also offers tools and techniques on how to execute that vision.
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Format: Hardcover
As a small business owner, I found this book to be the perfect blueprint of what to do and what not to do in the fast paced business world of today where every decision you make can have considerable consequences. Insightful and practical, Dr. Putsis guides the reader into a position of strategic advantage. If having an edge over your competition is what you are aiming for, this is the book to read. John Cowen, John Cowen Landscape Associates, Ltd.
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