Customer Reviews

Competing for Capital: Investor Relations in a Dynamic World

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. . . and I was particularly impressed with Chapter 4, "A funny thing happened on the way to unbridled wealth," Chapter 6 covering what analysts really want and much of the insight on investor trust, corporate responsibility and compliance found throughout the text.

Now, okay, I admit it . . . I'm biased. I happen to like Marcus's writing and I think that he has clearly outdone himself with Competing For Capital. If you're an IR officer, an analyst, a banker, or a corporate executive like me, I believe you will find a wealth of information in this book.

Alternatively, you might see Redhawk's review of this book and then note that all of his other reviews have been about sports books. Now what does that tell you?

As a securities lawyer and businessman, I was delighted to find this lucid, "plain English" roadmap for effective investor relations (which means effective disclosure, which means effective marketing) in our post-Sarbanes-Oxley world.

Marcus rightly recognizes that Sarbanes-Oxley is easily the most significant change to US securities law since the original acts were passed in 1933 and 1934, and that dealing with the brave new "SOX" world has been a monumental challenge to CEO's, financial professionals and, yes, lawyers. I thus find it odd, if not positively inexplicable, to criticize the book on the ground that its emphasis on SOX is "relentless"--to my mind, that is its great virtue!

Marcus writes as an experienced, level-headed practitioner whose sound judgment and clear-eyed perspective on the dynamics of our evolving rules of disclosure put welcome context around what investor relations professionals need to--and should--do.

Our capital markets are the stronger for resting on the bedrock principle of full disclosure, and Marcus' roadmap to compliance belongs on the desk of everyone participating in that invaluable process.

This book has lots of good information, especially for people like me who are new to investor relations; however, the relentless repeated emphasis on the effects of the Sarbanes-Oxley act and the surprisingly poor editing of the book make it only mediocre. There are many mispellings and I found one paragraph to be duplicated word-for-word on the immediate subsequent page. Take this book back to the editors and then send it back out to the public...