Competing by Design: Creating Value and Market Advantage in New Product Development [Hardcover]

Craig Erhorn (Author), John Stark (Author)

Book Description

Publication Date: May 5, 1995

This step-by-step, hands-on guide explains how to reduce time to market for new products and effectively meet customer's needs. Demonstrates how to take advantage of the latest development tools and product design, use such proven techniques as robust design and QFD and assess and select the appropriate combination of tools, methodologies and strategies.

Editorial Reviews

From the Inside Flap

Competing by Design Every Year, thousands of new products flood the marketplace. Yet, according to recent studies, only a small fraction of these new entries live to see any bottom line profits. In today’s environment, this costly process can quickly corrode a company’s ability to consistently outperform the competition. Competing by Design shows managers how to take the guesswork and inefficiencies out of designing, developing, and producing critical new products. Led by companies such as Rubbermaid and Chrysler, innovative organizations are capturing entire markets by carefully designing every aspect of their new product development process. In Competing by Design, you’ll see all of the critical strategies, techniques, tools, and technologies that your company needs to excel in product development. Erhorn and Stark provide practical methods and action steps for improvement that you can start using today. You’ll see how to take advantage of the latest product design and development tools; use proven methods for gaining the most out of concurrent engineering, design for manufacturability, quality function deployment, and robust design; and evaluate and select the appropriate mix of tools and techniques for your company. Step-by-step guidelines are included along with seasoned advice and examples from successful companies as well as from firms that pursued faulty strategies. Competing by Design gives you a detailed, practical way to improve your knowledge of state-of-the-art new product development and improve your company’s performance in this vital area.

About the Author

About the Authors CRAIG ERHORN is a consultant working for the management consulting division of "big six" accounting firm Coopers & Lybrand in New York. He has more than twenty years' experience designing, implementing, and using manufacturing and engineering systems in a broad range of industries. He has assisted a number of former employers and clients with improvement and management of their product development process, and has hands-on experience developing and introducing new products in manufacturing industries. Craig holds a B.A. degree from Ohio Wesleyan University, and an M.B.A. from the University of Connecticut. He has held management positions in manufacturing operations and information systems prior to becoming a consultant, and was responsible for controlling introduction of new products into manufacturing as well as working on new product development teams. Mr. Erhorn is a member of the American Production and Inventory Control Society (APICS) and is the author of a number of articles and book chapters dealing with manufacturing systems. JOHN STARK is an independent management consultant based in Geneva, Switzerland. He has helped leading engineering and manufacturing companies in Europe, North America, and the Far East gain competitive advantage by improving product development performance. John holds B.Sc. and Ph.D. degrees from Imperial College, London, England. He has worked in engineering and manufacturing environments for more than twenty years. Dr. Stark is a member of the Institute of Directors (UK), AIAA, CASA/SME, and SAE (U.S.), and the Swiss Computer Graphics Association. He is also the author of a number of previous publications dealing with the use of CAD and EDM, and the improvement of engineering productivity. He is the editor of the "Engineering, Data Management Newsletter" and the "Effective Engineering Management Newsletter."

Product Details

• Hardcover: 300 pages
• Publisher: Wiley; 1 edition (May 5, 1995)
• Language: English
• ISBN-10: 0471132160
• ISBN-13: 978-0471132165
• Product Dimensions: 9.3 x 6.3 x 1 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,248,198 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

0 of 4 people found the following review helpful:

5.0 out of 5 stars word, college heads, December 29, 2003

By 

jb (Hauppauge, NY United States) - See all my reviews

This review is from: Competing by Design: Creating Value and Market Advantage in New Product Development (Hardcover)

this author, mr. erhorn, "might" just be the father of a friend of this valued amazon.com customer... and if you're around 20-22 years old and want some food for thought, or maybe if it's required for class, keep that in mind.