The search for competitive advantage, write management consultants and educators David Nadler and Michael Tushman, is "the defining goal of modern-day business." Competing by Design: The Power of Organizational Architecture,
is their guide to reaching that goal through total integration of corporate structure, workplace culture, and employee motivation. Bringing all such processes together into one unified organization, they contend, is as important to a company's future as the architectural unity of the building that houses it.
"Nadler and Tushman's central argument, that 'Competing by Design' is now the most reliable source of corporate advantage, is totally persuasive. They proceed to offer, by example as well as precept, the most comprehensive and sensible guide available on the art and science of organization design. This book is grounded on careful research and should be essential reading for all general managers."--Paul Lawrence, Donham Professor, Emeritus, Harvard Business School
"In this fast-moving marketplace, change is not only required for continued prosperity; it's also very hard work. This book offers both thoughtful insights and explicit ideas about how to go about making constructive changes. It's easy to read, packed with information and filled with useful examples. It's a must read.--Henry Schacht, Chairman and Chief Executive officer, Lucent Technologies, Inc.
"Working with David Nadler for 17 years, I've learned that there is a systematic way to look at our problems and a way to organize structure, people and culture to implement competitive strategies for success. Those principles are concisely described in this book, complete with real world examples."--William F. Buehler, Executive Vice President, Xerox Corp.
"Your only sustainable advantage today may be your organizational capabilities: the ways you organize work and motivate your work force to meet strategic objectives. Competing by Design shows you how to maximize these competitive strengths by redesigning your firm."--Soundveiw Executive Book Summaries