Competing in the Age of Digital Convergence [Hardcover]

David B. Yoffie (Editor)

Book Description

Publication Date: February 1, 1997

The essays in this important collection reveal that the key to success for companies competing in the new digital world will not be to engineer big technological breakthroughs, but rather to develop new products and services by creatively combining new and existing technologies with innovative managerial approaches. The book features contributions from scholars at institutions including the Harvard Business School, Stanford, and MIT, as well as senior managers at Intel, IBM, and Mercer Management Consulting. Drawing lessons from their own and other leading companies of the information age, including Silicon Graphics, Sun Microsystems, and Microsoft, the authors explore the dynamics of the rapidly evolving digital environment. These timely essays address prospects for industry convergence; identify economic, legal, and managerial obstacles to convergence; place the computer industry in historical perspective; and examine the managerial challenges of the new environment, especially product and process development and the role of interfirm alliances.

Editorial Reviews

From Booklist

Most neologisms and coined phrases used to describe new technology rapidly become worn out by overuse and media hype. Though the phrase digital convergence is not all that new (it has been in use for more than a decade), it is still unfamiliar to many ears. Digital convergence refers to the "intersection of computers, communications, and consumer electronics." Using a television to search the Internet is but one example. This convergence has major economic, legal, and managerial implications for many companies. Recognizing this, the Harvard Business School hosted a colloquium in the fall of 1994 called "Colliding Worlds: The Convergence of Computers, Telecommunications, and Consumer Electronics." Edited by Yoffie, a professor of international business administration at Harvard, this book is a collection of papers presented at that meeting. One major focus of the presenters is the evolution of the computer industry in light of this convergence. David Rouse

About the Author

David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School.

Product Details

• Hardcover: 464 pages
• Publisher: Harvard Business Review Press (February 1, 1997)
• Language: English
• ISBN-10: 0875847269
• ISBN-13: 978-0875847269
• Product Dimensions: 9.5 x 6.5 x 1.6 inches
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #2,384,639 in Books (See Top 100 in Books)