Hamel and Prahalad caution that complacent managers who get too comfortable in doing things the way they've always done will see their companies fall behind. For instance, the authors consider the battle between IBM and Apple in the 1970s. Entrenched as the leading mainframe-computer maker, IBM failed to see the potential market for personal computers. That left the door wide open for Apple, which envisioned a computer for every man, woman, and child. The authors write, "At worst, laggards follow the path of greatest familiarity. Challengers, on the other hand, follow the path of greatest opportunity, wherever it leads." They argue that business leaders need to be more than "maintenance engineers," worrying only about budget cutting, streamlining, re-engineering, and other old tactics. Definitely not for dilettantes, Competing for the Future is for managers who are serious getting their companies in front. -- Dan Ring --This text refers to an out of print or unavailable edition of this title.
Overall, the book is written in a motivational and comprehensive style.
Instead of relying on past examples/cases, the book provides a robust recipe for creating that future, from imagining the end to the tactics for getting there.
In defining the future today, Hamel and Prahalad suggest building "the best possible assumption base about the future."
Competing for the Future is a must read for every manager and entrepreneur who wants to change the world. Read morePublished 1 month ago by Matt Mayevsky
Fantastic Book...Enjoyed using it during my MBA Study...very relevant even today...Published 1 month ago by James
Competing for the Future is a classic MBA material that closes the gap between the crazy ideas of innovators and enterpreneurs and Porter style strategy to make actual money. Read morePublished 3 months ago by Amazon Customer
It is many years since I first bought this book, and indeed distributed copies to a number of people. For mentoring purposes I revisited its contents. Read morePublished 9 months ago by cathcartboy
Refreshingly different from run of the mill strategy books. Definitely the best book I have read this year by far.....Published 17 months ago by Chilipi
A book like this is meant to inspire business people so it has to be credible and this one is not, in my opinion.
Let me give you just one example from this book. Read more
This is a book that generally speaks to a "senior manager" who is capable of steering company culture but I truly believe anyone can change the culture in their own space. Read morePublished on April 2, 2011 by Robert Kirk
This book is very readable (thanks to Hamel) and insightful (thanks to Prahalad). There are many ideas in this book in addition to core competencies. Read morePublished on December 3, 2010 by Jackal