Customer Reviews

Competing Globally: Mastering Multicultural Management and Negotiations (Managing Cultural Differences)

5 star:		(6)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

With regional and global opening up of markets due to WTO, AFTA, NAFTA, companies will have to learn to work with other companies in other countries to do business more effectively or at less cost. Generally selection of partners is done via short match-making sessions where due to cultural reasons, simple gestures can be misinterpreted. This can lead to loss of valuable marketing or partnering opportunities.

My personal experience in this aspect was in trying to market my company niche area in E-Government Consultancies to developing countries where these countries generally have a different native language, speaks English in a different accent. In addition, we have to differentiate between just curious inquiries or actual leads. Dr Farid's book provides important guidelines on small items which ironically creates the first major impressions. These are communications through telephone, casual chat over ice-breaking sessions, writing of letters etc.

I would recommend these book to managers who are entrusted to do marketing overseas and have to interact with their foreign counterparts. This is to ensure their actions or communications are not being misinterpreted and creating sense of distrust to their potential partners. In addition, they would also be able to gather if their marketing activities is making results

Competing Globally

Mastering Multicultural Management and Negotiations

By Farid Elashmawi, Ph.D.

Competing Globally is a book unlike any other in its class. It offers the fruit of the author's most valuable 20 years of experience in negotiating, consulting, training, and competing globally. Though essentially instructive and tutorial, the book is written in a clear and concise style that is immediately applicable to most international business situations. The author provides specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners. Chapters focus on the unique business cultures of North Americans, Europeans, Japanese, Koreans, Chinese, Indonesians, Thais, and Arabs. Vivid and animated recounts of personal triumphs and tribulations also shed light on how to succeed in a variety of cultural environments. Case studies, anecdotes, social tips, self-tests, and tables provide important insights into communicating, marketing, and negotiating globally. Using a fascinating and compelling practical approach, Dr. Elashmawi has created an invaluable guide for today's business managers and students, who must enhance their cross-cultural negotiating skills to compete globally. It is a must-read for executives, students, and world travelers.

About the Author Farid Elashmawi, B.Sc., MBA, Ph.D., is President and Founder of Global Success in San Jose, California, a management consulting firm specializing in multicultural management, negotiation, and corporate culture re-engineering. He is Egyptian-born and has coached executives from major organizations in the United States, Asia, Europe, and the Middle East. Dr. Elashmawi is a frequent speaker at international conferences and co-author of the classic work, Multicultural Management 2000. Praise for Competing Globally:

"An excellent book that captures the relevant cultural differences and clearly spells out effective ways to handle them. Dr. Elashmawi is without peer at understanding and explaining these differences in practical terms." Mr. John East, President, Actel Corporation, U.S.A.

"An insightful, compelling, and fascinating programmatic approach. Every manager must read Competing Globally." Professor I. Bhavnani, Chairman, the Wintons Groups, India

"Captivating writing style-lucid, informative, exquisite, and truly entertaining. I felt as if I had traveled with the author and shared his experience." Professor Mohamed El-Assal, San Diego State University

"It is refreshing to find a book that focuses on the importance of human contact. Competing Globally is an easy-to-read book offering hints and tips from personal experience." Richard Coleman, President, Rosswyn Associates, U.K.

"The book is not only well-researched but is also based on Dr. Elashmawi's years of experience in consulting and training. Firms doing international business will find its lessons and tips useful in enabling them to compete globally." Mr. Yew Fook Phang, Director, Industrial Development Authority, Malaysia

"I have never found a book as comprehensive and unique as Competing Globally. It is great!" Ai Mulyadi, Senior Advisor to the President, Pt Telkom, Indonesia

I have read and re-read Farid's book, "Competing Globally, Mastering Multicultural Management and Negotiation", several times this year! He has such insight and wisdom to bringing the nations together in communication skills and taking down the walls in the business realm that I have never seen or implemented before! I have actually found myself to be a mix of many of the different cultures discussed in this wonderful work and it has helped me tremendously in dealing with American businesses! This is the "I'm OK, You're OK" of the business world! Thank you very much Farid! Cheers to YOUR Global Success!

This book is an excellent resource for business professionals, providing insights into the various global cultures. Helpful real-world examples provide readers with tips for mastering interpersonal communications, meetings and presentations, and negotiations. Well-written and easy to read, this is a great book for business professionals who need to excel in cross-cultural business situations.

Competing is about "winning". In this book, Dr. Farid clearly rises an awareness flag on the important role of "culture" to win global competition. A "Cultural Intelligent."

I attended his class once a few years a go in Indonesia. I was admired by his strategy to make poll during the class. This smart way guarantees a more and more qualified poll result since the respondents are accumulated by time to time. He is studying while teaching. And, I have seen these compelling information colours the essence of the book.

As I previously guess before reading, Dr. Farid will fulfil this book with some significant samples from his direct experiences dealing with people in various cultures in many countries. And, I am not wrong about this.
Inside, I have also found the answers of the winning and loosing situations experienced while working and doing international business in past. These are the real value of this book.

Another beauty of this book is, it again tells us that our own way and value are not the only one in this world. There are a lot more cultural differences from country to country, from one race to another. It is now clear why sometimes "Yes" means "No" in some cultures or the other way around. So, in order to properly react to win, the power and the way of thinking of the competitors need to be known. Dr. Farid tells how to simply deal with it Since the business move towards global. The local goes global, the global comes to local.. This book really provides an enough weapon and maps to win the global competition. Enjoy reading it as I did !

Competing is about "winning". In this book, Dr. Farid clearly rises an awareness flag on the important role of "culture" to win global competition. A "Cultural Intelligent."

I attended his class once a few years a go in Indonesia. I was admired by his strategy to make poll during the class. This smart way guarantees a more and more qualified poll result since the respondents are accumulated by time to time. He is studying while teaching. And, I have seen these compelling information colours the essence of the book.

As I previously guess before reading, Dr. Farid will fulfil this book with some significant samples from his direct experiences dealing with people in various cultures in many countries. And, I am not wrong about this.
Inside, I have also found the answers of the winning and loosing situations experienced while working and doing international business in past. These are the real value of this book.

Another beauty of this book is, it again tells us that our own way and value are not the only one in this world. There are a lot more cultural differences from country to country, from one race to another. It is now clear why sometimes "Yes" means "No" in some cultures. So, in order to properly react to win, the power and way of thinking of the enemy need to be known. Dr. Farid tells how to simply deal with it. This book really provides an enough weapon and maps to win the global competition.

Since the business move towards global. The local goes global, the global comes to local. This book really provides an enough weapon and maps to win the global competition. Enjoy reading it as I did !