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Based on a series of interviews with Netscape employees and others, Competing on Internet Time is more than a breathless corporate biography. Rather, the authors draw lessons from the mistakes and victories that both Netscape and Microsoft have suffered and enjoyed in their war for 'Net turf--in terms of browsers, server software, and portal space. The authors come up with some surprising conclusions. For example, in examining the competitive strategies of both companies, Cusumano and Yoffie conclude that Microsoft, more than Netscape, exhibited what they call a "judo flexibility." Here they point to Microsoft's now famous December 7, 1995 Internet Day announcement of the company's embrace-and-extend strategy and its subsequent sacrifice of MSN in a deal with AOL--prime examples of how Microsoft redefined the battle in a way that avoided a direct confrontation with Netscape but nevertheless placed them center stage in the fight for Internet mindshare. The authors also go into fascinating detail about how each company operates--from the hiring of staffers to the conception, development, and marketing of products.
But this book is more than just about the conflict between Netscape and Microsoft. Anyone interested in how network-based businesses grow and change will find Competing on Internet Time a glimpse into the not-too-distant network economy. It belongs on the bookshelf of every Internet junkie and entrepreneur. --Harry C. Edwards
For anyone who hopes to avoid similar pitfalls (are you listening, Rob Glaser?), the book will surely fascinate. For instance, Marc Andreessen sums up his early dismissal of Netscape.com_s profit potential as a _billion-dollar mistake._
But some chapters will require patience, unless, of course, you like reading about UNIX and Java VM. Still, the unadorned narrative is often intriguing, as the authors recount Netscape_s sometimes nimble, sometimes misguided attempts to battle the Microsoft beast. All the pivotal moments are here, such as Bill Gates_ _Pearl Harbor Day, 1995_ announcement that Microsoft would _embrace and extend_ the Net.
Through voluminous interviews with top industry insiders, the book lays bare Netscape_s arrogance and miscalculations. But the authors never let you forget that the mistakes of this tough, creative competitor would probably have gone unnoticed if it weren_t locked in a _life-and-death struggle_ with Microsoft.
Alex Lash -- From The Industry Standard
Netscape used to own 90 percent of market share for browsing the internet. The company believed that the browser could replace the operating system. Read morePublished on August 12, 2009 by Mariusz Skonieczny
You've already heard about this book, even if you haven't seen it in the stores. The authors were threatened with a subpoena by Microsoft as the company was going into court to... Read morePublished on July 11, 2006 by Jeffrey L. Seglin
Probably fine as a business tome, but as an entertaining read, I found this a failure. I hardly got through the first few pages; the books starts with a long, obvious and... Read morePublished on March 5, 2002
These two business school professors (...) interviewed many people at Netscape and elsewhere. Though the conclusions do not come through as strongly in the book as they might, we... Read morePublished on November 7, 2001 by Benjamin Slivka
Michael A. Cusumano and David B. Yoffie have written a play-by-play of the competition between Netscape and Microsoft in an enormously detailed book that became an instant classic. Read morePublished on March 14, 2001 by Rolf Dobelli
I had bought this book about a year ago, but never got around to reading it until now. My mistake! This is an excellent chronology and analysis of Netscape's growth and the... Read morePublished on February 12, 2001
This is the best book I have seen on the interplay of strategy and the software business. Finally, there is a book that shows how a company grapples with strategy in the... Read morePublished on May 24, 2000 by Marc Halley
I think that the book provides some nice history and 'insider information' on the startup of Netscape and the creation of its products. Read morePublished on May 13, 2000 by wombat
Firstly, I love Netscape and dislike Microsoft - so I'm a biased reader. However, this is well written and well researched book. It tells the story essentially without preference. Read morePublished on April 21, 2000 by John W. Pollard