Customer Reviews

Competing on Value: Bridging the gap between brand and customer value (FT)

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The key thrust behind the authors work is that business models developed for the old economy do not work in the new. Unsurprisingly, they propose that organisations look at their own inherent processes to the way they deliver customer value and make sure that they are aligned with what customer's want.

This viewpoint could be interesting in a book about Business Process Reengineering as it rarely applied to marketing but as a stand alone work it has few merits. The book is very academic in the language used and there are few 'real' world examples or explanations given.

If you are a college student interested in seeing how BPR developed in the early 90's then this book may be worth a read.

If you are hoping to gain insight in how organisation actually compete on customer value then I would strongly suggest you look elsewhere