Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Michael Porter has done it again. Having defined the 'what' and 'why' of competitive strategy in his earlier book, he now defines the 'how' in Competitive Advantage.
Newsday A sharp, aggressive and cogently reasoned book about competition that your smarter rivals will try to get to first.
The Washington Post A brilliant structural analysis of what competitive advantage might mean....
Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.