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2 Reviews
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Average Customer Review
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4 of 4 people found the following review helpful:
5.0 out of 5 stars
This book is a MUST READ!!!,
By A Customer
This review is from: Competitive Advantage: The Handbook of Strategic Marketing and Management Systems for Imaging Businesses (Paperback)
Competitive Advantage is a comprehensive and insightful resource on all aspects of marketing and management for the printing industry. It's truly a masterpiece and a MUST READ for anyone who wants to grow their imaging business.
0 of 2 people found the following review helpful:
4.0 out of 5 stars
Competitive Advantage truly rocks!,
By A Customer
This review is from: Competitive Advantage: The Handbook of Strategic Marketing and Management Systems for Imaging Businesses (Paperback)
This book addresses issues of strategic business orientation management in a confrontational and challenging manner that no previous work on this compelling subject has attempted. By taking the imaging industry as its start-point, this book offers a macroscopic overview of 21st century analytical management strategies. Whilst it may lack the forensic focus of Coulter's seminal 'Why waste product? A critical dissection of the United Kingdom Pollution Directorate waste management strategy' (JMLS, 1999), Branham's work will remain a key text on this topic for many years to come.
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Competitive Advantage: The Handbook of Strategic Marketing and Management Systems for Imaging Businesses by Michael T Branham (Paperback - November 1, 1998)
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